The insights generated by in-club attribution now have the capability to enhance the entire ecosystem by delivering real-time, first-party data for understanding purchases across all channels.
“Many retailers are under-leveraging their brick and mortar dataset as it relates to digital strategy and measurement, which is why it was refreshing when Sam's Club released in-club attribution back in March, stitching together a true omnichannel measurement experience,” said Sandy Welsch, vice president omnichannel platforms of Flywheel Digital. “In-club attribution for Sponsored Products has created a positive feedback loop for our traders, influencing sponsored product strategy and in-flight optimization to maximize SKU level performance both on-site and in-club.”
For more information on Sam’s Club MAP’s in-club attribution and Brand Amplifier, please contact us here.
About Sam’s Club
Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com, and interact with Sam's Club on Twitter, Facebook, Instagram and TikTok.
About Sam’s Club Member Access Platform
At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and marketers want to reach our members efficiently and effectively. With Sam’s Club Member Access Platform (MAP), our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.