Lance de la Rosa

Lance de la Rosa serves as executive vice president of the Northeast Business Unit, overseeing operations for 1,090 stores in nine regions.

Previously, Lance served as executive vice president of New Initiatives in Omni Fulfillment for Walmart U.S., where he focused on enhancing the U.S. eCommerce customer experience through innovative technologies. Prior to that, he was executive vice president and chief operating officer for Sam’s Club, overseeing operations for nearly 600 Sam’s Clubs in the U.S. and Puerto Rico.

Lance started as an hourly trainee at a Walmart store more than 32 years ago. He then served as a co-manager and store manager before taking on a leadership role with Walmart International, where he spent two years in Germany as a district manager advisor. In 2001, he returned to Walmart U.S. as a divisional manager for the optical division before being promoted to regional general manager for more than 200 Walmart stores across the Northeast.

He is active in his community and serves on several boards, including the Urban League of Hudson County, the WALPAC Advisory Board, and the Executive Advisory Council for the Willie A. Deese College of Business and Economics at North Carolina Agricultural and Technical State University.

Lance earned a bachelor's degree in music education from East Tennessee State University.