Leadership
Diana Marshall serves as executive vice president and chief experience officer at Sam’s Club. In this role, she is dedicated to creating differentiated, seamlessly connected, world-class experiences that foster deep relationships with members. The experience portfolio includes Membership, Product & Design, Marketing & Personalization, MAP (retail ads business), Financial Services and Data & Business Insights, all driven by innovation to ensure every member and associate interaction is meaningful and impactful.
Previously, Diana served as the chief growth officer at Sam’s Club where she focused on identifying, developing and growing revenue streams such as membership income, eCommerce, MAP and financial services, while doubling down on convenience as the differentiator for members.
Before joining Sam’s Club, Diana began her career at Walmart 20 years ago as a replenishment trainee in consumables. During her time in replenishment, she partnered with supply chain closely to create new inventory flow methods. She has also led various merchandising teams, which enabled her to develop a deep understanding of omni-merchandising and product development across multiple areas in general merchandise and consumables.
As the executive vice president of the Southwest Business Unit for Walmart U.S. operations, Diana oversaw five regions across 12 states, managing around 750 Supercenters and 225,000 associates. She also had responsibility for the Walmart+ store experience and operations oversight for the Dallas Innovation Hub for end-to-end transformation.
Diana has an extensive background in business and supply chain management, earning her bachelor’s in business administration from Oklahoma State University and her master’s in operations management from the University of Arkansas.
She is actively involved in various organizations, serving on the national board of directors for NextUp, a nonprofit dedicated to advancing women in business. Diana is also an executive advisor to the NextUp Northwest Arkansas region and Vice Chair of the Walton Arts Center board, reflecting her passion for the arts and theater industry. Additionally, she is a member of the National Association of Corporate Directors (NACD) and has held a NACD Directorship Certification, the premier director designation in the U.S., since 2022.
