Great for You

Great For You

Making it easy to eat well

The Great For You icon was developed to help our customers instantly identify food options that are better for them. It made its debut on Great Value and Marketside items in February 2012 and also appears on fresh and packaged fruits and vegetables at Walmart stores nationwide.


Nutrition Icon Criteria

Items with the Great For You icon must meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM). Developed in consultation with food and nutrition experts from the public and private sectors, as well as leading health organizations, the icon represents a collaborative and transparent effort to develop a trusted and reliable system for consumers.


How Foods Qualify as Great For You

The icon serves as a guide to help people make incremental changes to their diet by encouraging more nutritious food choices. The science-based criteria use a two-step process:

Step one focuses on encouraging people to eat more fruits, vegetables, fiber-rich whole grains, low-fat dairy, nuts and seeds and lean meats. Examples include brown rice, 1% milk, raw almonds and 93% lean ground beef.

Step two limits the amount of total trans and saturated fats, sodium and added sugars that can be found in items such as sweetened oatmeal, granola bars, flavored yogurt and frozen meals.

Step 1: Food Components to Encourage

To pass Step 1, a product must meet “A” or “B.”

A: A single ingredient food1 that is one of the following qualifies for the icon (without further criteria application):

  • A fruit or vegetable (fresh, frozen, canned, dried and 100% juices) 
  • A 100% whole grain product (e.g., rolled oats, barley, popcorn) 
  • An unflavored, low-fat or non-fat fluid milk and yogurt2 
  • A protein food, including eggs; seafood; and poultry and meat products that meet or exceed the USDA definition of lean3 
  • Fats/oils and nuts/seeds (and spreads) with ≤ 15% of total calories from saturated fat 


B: A product that contains one of the following and meets Step 2 requirements:

  • A fruit or vegetable (fresh, frozen, canned, dried and 100% juices)2 
  • A grain product that is ≥ 50% whole grain content2 or provides 8g whole grain and 3g of fiber2 
  • A low-fat or non-fat dairy product2 
  • A protein food including eggs; seafood; and poultry and meat products that meet or exceed the USDA definition of lean2,3 
  • Fats/oils and nuts/seeds (and spreads) with ≤ 15% of total calories from saturated fat 
  • Mixed dishes4 containing ≥ 1 or main/dish meals5,6 containing ≥ 2 selected from the following: ½ cup equivalent of a fruit or vegetable, ½ ounce equivalent of whole grain, ½ cup of low- or non-fat dairy or 1 ounce equivalent of lean meat7

Step 2: Food Components to Limit

Foods that pass criteria “B” in Step 1, must also meet the following requirements per labeled serving:

  • Total Fat2,8: Less than 35% of total calories
  • Trans Fat: 0 grams labeled and no “partially hydrogenated ” fats or oils present
  • Saturated Fat2,8: Less than 10% of total calories
  • Sodium
  •    -Single food item: ≤ 380mg 9
       -Meals/mixed dishes: ≤ 600mg 
  • Added Sugars10: No more than 25% of total calories

References: 1. U.S. Food and Drug Administration. 21 CFR 101.65 2. U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans 2010. 3. U.S. Department of Agriculture. 9 CFR 317.362 4. U.S. Food and Drug Administration. 21 CFR 101.12(b) 5. U.S. Department of Agriculture. 9 CFR 317.313(l) & (m) 6. U.S. Food and Drug Administration. 21 CFR 101.13(l) & (m) 7. U.S. Food and Drug Administration. 21 CFR 101.62(e)(2),(3),(5) 8. Excludes eggs, nuts/seeds (spreads), oils, protein foods and dairy foods if covered in Steps 1 or 2 9. U.S. Food and Drug Administration. 21 CFR 101.13(h)(1). Per 50g if RACC is small. Small RACC = Reference Amounts Customarily Consumed of 30 g or less or 2 tablespoons or less. 10. Institute of Medicine. Dietary reference intakes for energy, carbohydrate, fiber, fat, fatty acids, cholesterol, protein, and amino acids. Washington, DC: National Academy Press, 2002.

Exemptions: Food products excluded from program per FDA labeling exemption regulations: Food of no nutritional significance, 21 CFR 101.9(j)(4) (e.g., flavor extracts, food colors, dried spices). A product is exempt from nutrition labeling if it contains insignificant amounts of all of the nutrients required to be on the label. Food labeled for infants and children under 2 years of age, 21 CFR 101.9(j)(5).