The American Family Today 2018

The past year has shown us that beliefs and identities are becoming entrenched as more Americans feel obligated to take a position on what’s happening in the world around them. Whether by joining together with neighbors to rebuild after a hurricane
or fire, or by taking to the streets to make their voices heard on the issues that matter most, new forms of community are developing in the real and digital worlds.

By analyzing customer transaction data from its 140 million weekly shoppers around the country, Walmart identified the following trends and the generational, geographic, and socioeconomic forces at work behind them. Quid complemented this by leveraging its artificial intelligence and natural language processing technologies to analyze hundreds of thousands of unstructured data sources, including top-tier news outlets, trade journals, lifestyle blogs, along with funding trends for privately funded businesses.

Looking to 2018, the data has surfaced four new trends that will shape life for American families in the next year and beyond:

PARENTS AND PETS FIRST, KIDS CAN WAIT
Compared to previous generations, Millennials are far more likely to live with their parents or be indulgent pet parents.

ON-DEMAND EVERYTHING
New technologies are giving families more flexibility and convenience at work and at play.

COLLECTIVE WELLNESS
Personal and collective well-being has become a priority and there is an increased expectation of transparency into products.

SHORT ON TIME, BUT NOT ON FLAVOR
Foods that offer the convenience and diverse flavors that families want.

Learn more in The American Family Today report or take a look back at the 2017 report.

Digital Press Kit

  • The American Family Today Report
  • Infographic: The American Family Today