Shifting global economic forces are squeezing working families in new ways. With a record number of women in the workforce, families are increasingly crunched for time. But parents are evolving to do what it takes to raise their children well. Some of those evolutions: they’re combining the explosion of available information and technology with a commitment to improvise solutions that maintain what is important in their family life. That includes health, safety, and raising well-rounded kids.

To better understand these paradigm shifts, Walmart and Quid partnered on innovative re- search that sheds light on these five areas of families’ changing behaviors:

TOO BUSY TO GET SICK
Proactive, ultra-convenient healthcare

WINNING THE FAMILY DINNER
Shortcuts to save time but not compromise on health

DIGITAL PARENTING
Navigating screen time and communication among family members

CONNECTED HOME
Keeping the home safe and efficient

INVESTING IN NESTING
Home redecorating and remodeling

By analyzing in-store transaction data, speaking directly with customers, and incorporating merchant insight, Walmart identified these five trends as reflective of their 140 million weekly shoppers.

Quid complemented this with analysis of unstructured data such as news articles and parenting blogs, along with funding for new businesses. Together, the data shows a transformation in modern family values and significant changes in how families spend their money and time.

Learn more in The American Family Today report.