Open Call 2026: The Countdown to Open Call Is On

Each year, Walmart’s Open Call brings our commitment to U.S. manufacturing to life — connecting entrepreneurs with the opportunity to scale their products and their impact.

We've committed to purchase an incremental $350 billion in products made, grown or assembled in the U.S. by January 2031, a commitment estimated to help support more than 750,000 U.S. jobs. As of the end of FY26, Walmart had made $256 billion in incremental cumulative total purchases toward that commitment.

Through Open Call, we’re proud to create pathways for small and mid-size businesses to grow while helping deliver value and choice for millions of customers.

Getting Ready for Open Call 2026

This October, Open Call returns to Walmart's Home Office in Bentonville, Arkansas bringing together entrepreneurs, Walmart and Sam’s Club merchants for one of our most exciting sourcing events of the year.

Selected applicants will participate in 30-minute, one-on-one meetings with merchants to showcase their products and discuss opportunities to grow their business with Walmart, Sam's Club, Walmart.com and Walmart Marketplace. Throughout the day, suppliers will engage with Walmart and Sam’s Club leaders, explore supplier growth resources, and take part in pitch-preparation sessions to help them put their best foot forward in future merchandising discussions.

Stay tuned as we get ready to welcome this year's participating businesses.

Explore our Open Call FAQs

What We're Looking For

We're looking for innovative American entrepreneurs and manufacturers with shelf-ready products that are made, grown or assembled in the U.S. and ready to scale. We're excited to learn how your business can help serve millions of customers while supporting American jobs.

Walmart is committed to supporting small businesses, suppliers and entrepreneurs. Discover even more ways to scale your business with Walmart, including opportunities on Walmart Marketplace.

Learn more about Walmart Marketplace here.