Walmart’s Annual Open Call
Each year, Walmart’s Open Call brings our commitment to U.S. manufacturing to life — connecting entrepreneurs with the opportunity to scale their products and their impact.
We've committed $350 billion in products made, grown or assembled in America by 2030, helping to support more than 750,000 U.S. jobs.1 Through Open Call, we’re proud to create pathways for small and mid-size businesses to grow while helping deliver value and choice for millions of customers.
As of the end of last year, Walmart increased cumulative U.S. spend by $176 billion toward its $350 billion goal, and about two-thirds of Walmart U.S. product spend was on goods suppliers reported were sourced domestically.
What is Open Call?
Open Call is at the heart of our commitment to U.S. Manufacturing. It’s a chance for selected entrepreneurs to meet directly with Walmart and Sam’s Club merchants to present innovative, shelf-ready products — with the potential to secure deals that put their items on shelves in stores and online.
At our 12th annual Open Call in 2025:
- 100+ entrepreneurs won "golden tickets"
- Open Call continues Walmart’s 40-year commitment to American sourcing
- For the first time, companies presented technologies to boost U.S. manufacturing efficiency
Open Call reflects our belief that when we invest in American innovation, everyone wins.
Why we host Open Call
Walmart has long believed that a stronger American supply chain creates stronger communities.
By supporting U.S. manufacturing, we aim to:
- Reduce environmental impact through shorter supply chains
- Strengthen local economies and job creation
- Offer customers more American-made options at everyday low prices
Through Open Call, we’re helping businesses:
- Gain access to new markets
- Scale responsibly and sustainably
- Build long-term relationships with one of the world’s largest retailers
We collaborate with partners like ECRM and RangeMe to ensure entrepreneurs have the tools, connections and preparation they need. Through Open Call, Walmart helps entrepreneurs grow their businesses — and their U.S. manufacturing footprint — by selling their products on Walmart shelves and on Walmart.com.
Getting Started: How to Prepare for Open Call
Here's how potential suppliers can prepare:
- Set up a free account with RangeMe
- Build a robust product portfolio and supplier profile
- Review Open Call eligibility and application timelines
- Stay tuned for announcements about our next event
Creating a RangeMe profile not only prepares you for Open Call — it positions you for other sourcing opportunities with Walmart as well.
Walmart Marketplace: Another Path to Grow Your Business
For entrepreneurs ready to grow their eCommerce presence, Walmart Marketplace offers another way to reach millions of customers online.
Our curated Marketplace connects trusted sellers with the scale and resources of Walmart.com.
Sellers can tap into:
- Walmart Fulfillment Services (WFS) for storage, delivery and returns
- Sponsored Products to promote visibility and brand awareness
- Easy-to-use tools to manage catalogs, orders and customer care
Because of our curated nature, we have a set of standard requirements for applicants.
To qualify, you need:
- Experience with eCommerce or marketplace selling
- Ability to manage your catalog and fulfillment
- Standard product identifiers (GTINs, UPCs, etc.)
Learn more and apply to Walmart Marketplace
Highlights from Past Events
Each year, Open Call spotlights the passion and potential of U.S.-based entrepreneurs — and the role Walmart plays in helping bring their ideas to life. Ready to be inspired? Below, you can explore highlights from the past five years of Open Call events and see how bold ideas and big dreams have come to life!
1 Per Boston Consulting Group using data from the Economic Policy Institute and Bureau of Labor statistics.
