Walmart Privacy Policy Frequently Asked Questions

What changes did Walmart make in its updated Privacy Policy?

Does the updated Privacy Policy apply to me?

In July 2021, we updated our policy to clarify our practices with regard to sharing information outside of Walmart and our corporate family of companies. We also published metrics related to the number of requests received from California consumers under the California Consumer Privacy Act. These changes apply to all customers.

In January 2020, we updated our policy to clarify the following:

  • Clarifying our practice not to sell personal information for monetary consideration
  • Clarifying how personal information is shared for advertising related activities

These changes apply to all customers.

We also describe new rights available to California consumers under the California Consumer Privacy Act. These changes apply only to our customers that are residents of California.

In September 2019, we updated our policy to clarify the following:

  • Clarifying the relationship between this Privacy Policy and our specific privacy notices
  • Clarifying our practices related to California Privacy Rights
  • Clarifying how cookies and similar technologies are used on our websites and mobile services
  • Clarifying our terms related to automated phone calls and text messages
  • Clarifying our practices related to the collection of children’s information

These changes apply to all customers.

We made changes in November 2017 that apply to some of our customers. Visit the “How Will I Know if this Policy Changes” section of the Walmart Privacy Policy for more details.

Why did Walmart update the Privacy Policy?

We updated our policy to be clearer and to describe new technologies and services that we use to deliver our customers the best shopping experience possible. Walmart is always working to provide customers with the products and services they need and want while giving them the very best shopping experience. Part of providing excellent customer service includes making sure that we maintain a relationship of trust with our customers. Our way of doing that is to let customers know just how we collect, use, share, and protect information.

How do I contact the Privacy Office?

Visit our Store & Corporate Feedback page and select “Company Feedback and Questions” from the menu to contact the Customer Service Team with questions about this Policy or write the Walmart Privacy Office with any questions or comments about this Policy or about how we handle your personal information.

The Privacy Office’s address is:
Walmart Corporate
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160

For store experience, marketing preferences, and general feedback/questions, visit Store and Corporate Feedback.

How will Walmart contact me regarding products and services, and how can I opt-out of receiving these communications?

Walmart provides several ways for its customers to choose how they would like to receive communications about its products and services.

You can send us your communication preferences electronically or by mail in the following ways: 

Log onto your account and follow the instructions on the Communications & Privacy page. 


Contact us by visiting our Store & Corporate Feedback page and selecting “Company Feedback and Questions” from the menu to contact the Customer Service Team with questions about this Policy or write the Walmart Privacy Office with any questions or comments about this Policy or about how we handle your personal information.  

Walmart Home Office 
Privacy Office, MS #0160 
702 SW 8th Street 
Bentonville, AR 72716-0160

We will only use your information in the following ways for marketing communications: 

  • Text or Phone Messages: Walmart will not send you an automated text or call you unless you set your preference to “yes” or otherwise provide consent to receive our texts or calls.
  • Email: Walmart will send you marketing emails until you set your preference to “no” in order to opt-out or click the “Unsubscribe” link at the bottom of a promotional email.
  • Mail: Walmart may send you marketing offers directly through the mail until you set your preference to “no.” For example, this preference does not include mailers addressed to “Resident” or local store ads that may come with your newspaper.
The preferences you select will not affect non-promotional communications such as account statements, customer service inquiries, or communications related to orders and Health & Wellness operations, such as prescription reminders. 

How long will it take for my communication preferences to be processed?

It depends on the type of communication. 

  • It may take up to ten business days to process email communication requests. 
  • It may take up to 30 days to process your request related to telephone calls, text messages, and sharing information with your consent. 
  • Please note that postal mailings are often prepared many weeks in advance, and you may continue to receive mail for six to ten weeks.  

If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. 

For more information, please see our Privacy Policy.

Will Walmart share my information with third parties?

We do not sell or rent your personal information, except in the event all or a part of our business is merged, sold or reorganized. We may share your personal information outside of our corporate family of companies (such as with Sam’s Club or in the following circumstances:

  • We share personal information about you with service providers that help with our business activities, including our shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our products and services.
  • We sometimes enable other businesses to make products or services available to our customers, such as an expanded assortment of items available through Marketplace retailers. We may share your information with these businesses to enable your purchase of their products or services to be completed.
  • We may share your personal information with companies that offer co-branded products or services, such as our co-branded Walmart credit card. These companies are prohibited from using your personal information for purposes other than offering you these co-branded products and services.
  • We may share your personal information when required by law, or we believe sharing will help to protect the safety, property, or rights of Walmart, our customers, our associates, or other persons. 
  • We may share your personal information in the event that all or a part of our business is merged, sold or reorganized. 
  • We have specific privacy notices related to some of our specialized operations. We may disclose personal information for purposes identified in those notices, which arise in those specialized operational areas. These specific privacy notices describe additional or different information practices relevant to those operations. Our specific privacy notices can be found here. For example, as detailed in the Notice of Privacy Practices, our health services operations will disclose personal information to other health care providers for treatment purposes.
  • We may also share your personal information with your affirmative consent. Affirmative consent means that we will get your consent before sharing your personal information.

What should I do if my information is incorrect on my account?

We take reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways:

  • Create an account on our websites and log into your account.
  • Contact us through one of the ways listed in the “Who Can I Contact at Walmart About the Privacy Policy?” section at the bottom of the Privacy Policy.
  • If you need to access your personal information related to a Walmart service provider or business partner, you will be referred to the service provider or business partner. Please contact us via the “How do I contact the Privacy Office?” section above.

What are cookies, and how does Walmart use cookies on its websites?

Cookies are small pieces of text sent as files to your computer by the website you are visiting. uses its own and third-party cookies to improve your shopping and browsing experience, and to allow the site to recognize you as you move from one page to another. Without cookies enabled, you will still be able to browse the site, but will not be able to take advantage of certain website features.

Walmart uses two main types of cookies - session cookies and persistent cookies: 

  • Session cookies exist for only as long as your browser remains open. For example, it allows us to remember the items added to your shopping cart as you browse different pages on Walmart’s websites. Please note that if you block cookies from, you may not be able to make purchases on the website.
  • Persistent cookies last from one visit to another. We use persistent cookies to provide you a more personalized shopping experience and to help you navigate our websites more efficiently. For example, persistent cookies are used to remember who you are and show you items you have previously browsed online or to show you which local store you have chosen as your “home” store. Read our About Our Ads page for more information. 
You can manage your cookie preferences from within your browser. Please see the Help section on your browser for information on how to manage your cookie preferences.

What are web beacons?

Web beacons are small images, usually 1x1 pixels on a website that are used to determine whether a page was visited by the user. uses web beacons in different ways, including to understand how our customers use our website and to personalize website content for our customers.

What are Bluetooth beacons?

Bluetooth beacons transmit a low-power signal that can be received within short distances by nearby Bluetooth-enabled mobile devices and recognized by apps a smartphone user has downloaded. Beacons only broadcast signals, and don’t collect any data. With the user’s permission, an app on a device can use the beacon’s signals to know when the mobile device is close to the beacon.

How does Walmart keep my data secure?

We use reasonable security measures, including physical, administrative, and technical safeguards to keep data secure. These measures may include security access controls or other physical security safeguards, information security technologies and policies, procedures to help ensure the appropriate disposal of information, and training.

What happens to my information when I uninstall the Walmart app?

You can easily stop the collection of information by our mobile applications by uninstalling the mobile applications. When you uninstall the Walmart app from your phone, you will remove your preferences stored on the app including your login information and your local store preferences.

What is the California Consumer Privacy Act?

What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act (CCPA) provides residents of California specific rights to their personal information. As of January 1, 2020, customers now have the right to: know what information is being collected about them; know whether their personal information is sold or disclosed for a business purpose; opt out of the sale of their personal information; and delete their personal information.

Who is covered? All California residents. If you are unsure you are a resident, you can visit for more information.

What information is covered under the CCPA? Personal information is protected under the CCPA. Personal information is information that identifies, relates to or describes, or could reasonably be linked with an individual or their household. This includes information like your name, email address, phone number, online identifiers such as cookies, your browsing history, geolocation information and inferences drawn from these types of information. For a list of personal information that we collect, please refer to our Privacy Policy linked at the bottom of this page.

How long will it take to complete my request? We will respond within 45 calendar days of your request to access or delete your information. If we need more time, we may take a one-time extension for an additional 45 calendar days to complete your request. We will let you know if an extension is necessary. If you make a request to opt out of the sale of your personal information, we will respond within 15 days.

What are my rights regarding non-discrimination?

We will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. If you ask us to delete your data, you may not be able to participate in certain programs or services which require use of your personal information to function.

How can you sell personal information even though no money is exchanged?

California adopted a law, the California Consumer Privacy Act, that defines the sale of personal information as the sharing of personal information to another business or third party for monetary or other valuable consideration. In other words, any time we receive a benefit for sharing your personal information with another company, or if the third party uses the personal information for any purpose other than to provide the service for which we shared it, California considers that a sale. We haven’t sold your personal information for money, but we do benefit from sharing your information in two scenarios, advertising technology and when we share data within our corporate family of companies.

  • Advertising Technology: We partner with advertising companies (like third party ad servers, advertising agencies, technology vendors, providers of sponsored content, research firms, and other companies) to improve our site’s performance and appeal and help us to provide more customized advertising and marketing for our customers. We give pseudonymous information (such as device identifier, type of device, IP addresses, cookies and other information associated with your browsing) to the advertising companies and allow them to use it to refine their online marketing models and algorithms. In turn, the benefit we receive is that we can better reach the audience we want to market to, which may lead to better revenue for us because we’re serving more effective ads.
  • Sharing Within Our Corporate Family of Companies: We’ve always shared personal information within our family of companies which allows us to better understand our customers and provide better products and services. However, under the CCPA, because most of our companies are separate legal entities, some of the sharing we do for the benefit of all our companies is considered a sale.

In both instances, we’ve always disclosed how we share your personal information in our privacy policy. Our practices have not changed, the only difference is the definition of sale in California state law.

How do I get a copy of my information related to Walmart shares that I own?

You can contact the company that manages your stock to request a copy of your information.

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