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Walmart Jumps Into Roblox With Launch of Walmart Land and Walmart’s Universe of Play

Sept. 26, 2022
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Videos (2)

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Walmart Land Universe of Play on Roblox

Walmart Land Universe of Play on Roblox

William White Walmart Land Keynote

William White Walmart Land Keynote

Images (13)

A rendering of Walmart Land, complete with a large cone-shaped tower topped with the Walmart logo, green spaces with trees and a beach, a Ferris Wheel and a blimp flying overhead among fluffy clouds. The text says, “Walmart Land on Roblox.” a blimp flying overhead.

Introducing Walmart Land on Roblox

Beloved characters from cartoons and iconic movies – including a dinosaur from Jurassic Park and a character from “Paw Patrol” – are standing in front of text that reads “Walmart’s Universe of Play.”

Walmart Universe of Play on Roblox

A digital avatar stands in front of a Jurassic World entrance sign.

Walmart Universe of Play Jurassic World

A brightly colored island center with pathways leading off to different user adventures, such as Jurassic World and Walmart’s Universe of Play.

Walmart Universe of Play Experience

A bridge leads users over water to an island, where an interactive experience with Paw Patrol awaits.

Walmart Universe of Play Experience Paw Patrol

A rendering of Walmart Land, complete with a large cone-shaped tower topped with the Walmart logo, green spaces with trees and a beach, a blimp flying overhead with fluffy clouds.

Walmart Land Roblox Experience Ferris Wheel

A rendering of Walmart Land, complete with a large cone-shaped tower topped with the Walmart logo, green spaces with trees and a beach, a blimp flying overhead with fluffy clouds.

Walmart Land Roblox Experience daytime

A rendering of Walmart Land at nighttime, complete with a large cone-shaped tower topped with the Walmart logo, green spaces with trees and a beach, a blimp flying overhead with stars lighting up the sky.

Walmart Land Roblox Experience at night

A room in the House of Style has oversized cosmetics and a desk.

Walmart Land House of Style Experience

Digital avatars look up to see larger-than-life cosmetic products in a virtual obstacle course.

Walmart Land House of Style Experience Close Up

A colorful island floating in space with the words “Electric Island” overhead.

Walmart Land Electric Island Experience

A digital avatar stands in front of a movie screen with the Netflix logo overlaid on top.

Walmart Land Electric Island Experience Netflix Trivia

A digital avatar stands behind a DJ booth spinning beats.

Walmart Land Electric Island Experience DJ Booth

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