Say Hello to the NJ Company Working to 'Elevate the Everyday'

By Craig Dubitsky
July 6, 2017
Young child brushing teeth with hello products

It’s often the small details that make the difference between the mundane and the magical.

I believe that a lot of things can be better and more beautiful. There’s always a way to make something more natural, more delicious and more functional. This kind of thoughtfulness is often overlooked when it comes to things we use every day, and a good example is something like toothpaste. Good design is all about being hyper thoughtful, and an intense level of thoughtfulness is exactly what I wanted to put into everything when I founded Hello Products. It’s something that I call “elevating the everyday.”
Our mission in creating Hello Products in Montclair, New Jersey, is to make effective and naturally friendly toothpastes that are vegan, never tested on animals, and free from artificial flavors and synthetic dyes … all in a gorgeous package that makes people smile. Our commitment to manufacturing all our products in the U.S. is an even bigger, overall commitment to the people who work with us at every level of the supply chain.

What appeals to me the most as a design-obsessed entrepreneur isn’t just form, fit and function; it’s thoughtfulness. We want people to feel something magical and personal when they interact with hello — our products, our brand, and our company. That’s human connection. That’s real engagement. And along with making a healthy and effective product, that’s what I love the most.

I’m glad to see consumers’ growing interest in more natural and American-made products. It’s a passionate segment that’s expanding rapidly, especially because parents are becoming more interested in the ingredients going into products that their kids use every day. And that makes sense. I’m proud to have our children’s toothpaste sold at Walmart. Being on the shelves of the biggest retailer in the world means our naturally friendly products are available to more people; and elevating the everyday should be an option for everyone.