Meet the Team Making Eyewear for aMerica in Brooklyn

By Ericka Thumbutu
May 31, 2017
An M Factory worker holds a pair of eyeglasses he helped manufacture

Along the shore of New York’s Upper Bay, the buildings of Industry City stand in a huddle that overlooks the Brooklyn Waterfront.

On the fifth floor, M Factory buzzes with the busy energy of an eyewear manufacturer.

This type of space is rare to see in the U.S., for a very specific reason: Most eyewear manufacturing is done in Italy or China, and always has been. This is also one of the reasons why what M Factory is doing in Brooklyn is so exciting: Crafting quality, affordable eyewear is not something typically done in the United States.

M Factory craftsmen put the finishing touches on pairs of eyeglasses

When Walmart first began working with our suppliers to reshore eyewear manufacturing, we were excited to find a revitalization project already under way in Brooklyn. There, a group of 25 Brooklyn natives is building a community of makers and craftsmen. We knew this was the right place to start our project, and today, this is where our aMerica eyeglass frames are made by hand.

A pair of eyeglasses is manufactured at M Factory in Brooklyn.

In today’s age of technology-driven factory assembly, there are very few industries investing in hand-crafted products. Yet eyewear is one category in which this is a must. Even the most inexpensive pair of readers is assembled in a process upwards of 50 steps. And no machine exists to screw the temple pieces on a pair of glasses to the frame – that’s done by hand, at each step and for every pair.

Watch the video below for a look at how the team at M Factory is bringing this craft to life in Brooklyn, and keep a look out for our aMerica frames, in stores the last week of June.