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Over the past few years, Walmart has been quietly building our advertising business – Walmart Media Group – which offers full-funnel, targeted and accountable advertising powered by online and in-store shopper data. Today, we’re excited to announce the acquisition of Polymorph Labs, a Silicon Valley-based advertising startup that will help us deliver on our mission to connect brands with omni-channel shoppers and drive advertising efficiency at scale. Here are the key facts about the deal:
April 4, 2019 By Lauren Uppington, Vice President and General Manager, Baby, Walmart U.S. eCommerce Over the last year, we’ve taken steps to provide everything a mom or dad may need for baby – from expanding our assortment to launching an online shopping experience for the nursery. Today, we’re taking the next step with the introduction of an…
SAN BRUNO, Calif., March 28, 2019 – Walmart and Drew Barrymore announced today the launch of Drew Barrymore Flower Home, a free-spirited collection of furniture and décor inspired by Drew’s personal travels and familiar places she holds dear. The line is exclusively available now on Walmart’s family of sites, including Walmart.com, Jet.com and…
BENTONVILLE, Ark., Feb. 14, 2019 – Have you ever wished you could ride alongside Hiccup and Astrid on the back of a dragon, soaring high in the sky and swooping over incredible landscapes? Walmart (NYSE: WMT) and DreamWorks Animation are making this a reality – a virtual reality – through an exclusive, first-of-its-kind immersive V-commerce…
February 8, 2019 By Anthony Soohoo, SVP and Group General Manager, Home, Walmart U.S. eCommerce It’s been almost a year since we launched a completely new way for Walmart.com customers to shop for their homes. And, I’m excited to share that it’s working. Over the past year, we’ve seen a nearly 35 percent increase in visits to our home destination,…
February 4, 2019 By Denise Incandela, Head of Fashion, Walmart U.S. eCommerce She’s known for her infectious humor and fearless style. And, starting today, Sofía Vergara is bringing her trademark self-confidence to Walmart.com customers with the launch of her new denim brand, Sofía Jeans by Sofía Vergara. Sofía Jeans by Sofía Vergara is launching…
Buying clothes online is a totally different experience than shopping in a store. A customer can’t feel the fabric or try the item on to see how it fits. Ordering clothes from overseas can be even less predictable, as sizing differs from country to country. Shipping can sometimes be pricey, and if the item doesn’t work out, it can be a lengthy…
By Eric O’Toole, General Manager, Sports and Fitness, Walmart U.S. eCommerce Many eyes across the country were glued to their television sets to watch the Los Angeles Rams and the New England Patriots clinch their respective NFL Conference Championships. It’s been an incredible football season, with many great storylines and individual player…
As 2018 comes to a close, Walmart.com is revealing the year’s top-selling items. As always, there were some products that were popular across the country. For example, we know that Americans are likely binge watching their favorite shows with HDTVs being top sellers. Mainstays Pillows were also popular across the country. There were also some…
As we continue to improve the customer experience in Home and increase our assortment and growth in long-tail categories, like home décor – Walmart has announced plans for its latest acquisition. Here are the key facts about the deal:
By Anthony Soohoo, SVP and Group General Manager, Home, Walmart U.S. eCommerce Ten months ago, Walmart unveiled a new digital shopping experience that provides customers a more seamless way to buy for their home. Since then, we’ve learned even more about how our customers want to shop, what inspires them, and the process they undergo to create a…
You can find a ton of items in a Walmart store. But sometimes you’re on the hunt for something incredibly specific. Like a Wonder Woman coffeemaker. Or a shade of lipstick to match a brand-new dress. Wouldn’t it be magical if that item was secured for you to order instantly in store, and you leave, having marked it off your list? We think so, and…