A Cool New Way to Support Women-Owned Businesses

By Lisa Allen
March 11, 2015
Budget Saver Popsicles in Packaging

During high school, I worked with my siblings at my father’s ice cream company, and to this day, I still remember the sweet smells of the factory. If someone had asked me as a teenager if I would one day run my family’s business, I would have laughed and said “not likely!”  Little did I know what the future had in store.

Growing up, my father always encouraged us to branch out and find our own interests, so I started my own organizational development and training consulting business. While I loved my work, ultimately, I wanted to do something bigger. One day, I shared some big ideas I had for the family ice cream company with my father. As a result, he hired me to work with the sales team. For years, I listened to cassette tapes my father recorded about running the business which gave me a wealth of knowledge about the retail industry. I, too, wanted to make an impact on the lives of the people around me as well as those outside my community. 

Fast forward several years, and here I am today, not only having returned to my family’s business, but now leading it as CEO of Ziegenfelder’s Budget Saver Pops.

I am thrilled to say that my company will be one of six women-owned businesses featured during a special promotion in Walmart stores this March with the “Women Owned” logo. I’m proud that our company has been a supplier to Walmart for more than 20 years and that we have expanded to open our third factory in Denver.

Walmart is acknowledging that through the launch of this logo. Walmart and the Walmart Foundation are committed to improving the lives of women around the world and working to ensure that women-owned businesses have the same opportunities as their male counterparts in order to thrive and succeed.

I’ve learned that one of the most important attributes of a true leader is humility. I care about the people I work with – we win together, we fail together and we make mistakes together. I have worked hard to get where I am today, and being an example to other up-and-coming business women inspires me to do even more.

You can find even more products from women-owned businesses at Walmart.com/WomenOwned.