This Sunday, we’re kicking off a three-year partnership with the Academy Awards by doing something we’ve never done before.
We’re bringing audiences three original films by four award-winning directors, each based on a true story – not from a book or a play, but from a Walmart receipt.
Walmart has always been known for saving our customers money, but that’s not all we’re about. We also want to be a part of the ways the people who shop with us live better. One of the ways we can do this is by being a part of the big cultural moments that are important to our customers and giving them something fun to enjoy.
It all started with a challenge to four directors who are known for telling very different kinds of stories: Seth Rogan and Evan Goldberg (Superbad, Neighbors), Antoine Fuqua (Southpaw, The Magnificent Seven), and Marc Forster (Monster’s Ball, The Kite Runner). We sent them each a Walmart receipt with the same six items and asked, could they create with a short film based on just these items?
Bananas, paper towels, batteries, a scooter, wrapping paper, and a video baby monitor – an everyday combination, but one that can lead to three different and extraordinary places depending on what you take from it. After seeing what the directors came up with, the idea really does come to life. Each is unique, but they’re tied together because they all start from the same place.
The Academy Awards is a night that celebrates storytelling, and this challenge is an unexpected way for Walmart to pay tribute to that – and to join in on the fun!
Editor’s Note: Through this sponsorship, we’re also supporting the art of film in another way: a donation to The Academy Grants Program for FilmCraft. FilmCraft is a dynamic educational program that identifies and empowers future filmmakers from nontraditional backgrounds.