News Life Buying a Diamond? Make This Jewelry Guide Your Best Friend

Buying a Diamond? Make This Jewelry Guide Your Best Friend

Valentine’s Day is almost here. For many, the gift of jewelry is a meaningful and often symbolic way to show your significant other just how much you care. If you’re still on the hunt for the perfect gift for your sweetheart, take note of these buying tips.

Hands with Diamond Ring

Do your homework.
Have an idea in mind before you start shopping. Purchasing jewelry is a major decision. It’s different from walking into a florist shop, telling them you want a $50 bouquet, and asking them to put something together. Look at the jewelry section on, and think about what you would like to give: a ring, bracelet, necklace, or earrings. Also, consider the four C’s of diamond buying — cut, color, clarity, and carat — so you’ll be knowledgeable when discussing any piece with an associate. Use this diamond buying guide for more info on each of those four points. 

Think about when and where the piece will be worn.
If you’re purchasing jewelry for your Valentine, think about when she might wear it. Will this be a piece that is worn every day such as an engagement ring or favorite pendant necklace? Or, will it be something that’s reserved for special occasions such as a cocktail ring or an ornate bracelet? Having this in mind can help steer you toward a piece that is equal parts pretty and practical for the occasion.

Ask for help.
If you’re looking for help, the associates in our clubs are a wealth of knowledge on the items in the jewelry cases. Engage them from the start by asking for suggestions and ideas.

Consider the value.
When you’re ready to make a purchase, you want to know you’re getting a fair price. By doing your research ahead of time, you’ll know the going rates for pieces you are considering. At Sam’s Club, value is a huge priority, so many of our pieces may have an appraisal that is actually higher than the price tag. This means that on a big-ticket item, your savings could be enough to pay for your membership — possibly for years. Also, with any diamond purchase at Sam’s Club, members receive an IGI appraisal card that gives detail on the four C’s of the piece and its value.

Make it special.
One thing many members may not know is that in addition to traditional choices, we offer the latest trends and custom-designed pieces. If you see something you like in a magazine or online, bring a picture into the club, and we’ll work with you to find a similar piece or a designer who can create one.