A Happy Tearjerker: Behind the Scenes of Coke and Walmart’s Ad

By Jay Moye
December 22, 2014
Coca Cola commercial thumbnail

When Darlene Rodriguez first read the script for a holiday commercial her 13-year-old son, David, had been invited to audition for, the tears started flowing immediately.

“I got emotional,” she said of the co-branded spot for Coca-Cola and Walmart, which premiered earlier this month. “I said to myself: ‘This is going to be one of those commercials that makes you cry and stays on your mind long after you’ve seen it.’”

“Earn It” tells the story of a teen boy who spots his dream bike in a Walmart flyer, then does everything from selling ice-cold Coca-Cola, to chopping wood to earn enough money to buy it. The closing scene features a touching twist when he surprises his little brother with the bike on Christmas morning.

Watch the commercial above, and then get the rest of the story, including more interviews and photos, at Coca-Cola Journey.