Halloweekend: Making the Most of a Friday Halloween

By Charles Ritter
October 2, 2014
Halloween Party Decor

For the first time since 2008, Halloween is on a Friday, and party plans are already underway. The top Halloween-related search on Walmart.com is “Halloween costume,” which means I’m not the only one who’s ready for the #Halloweekend.

Looking for tips to help you get your party started? Check out these trends and see what’s hot for 2014.

What to Wear this Halloweekend

  • For the younger crowd: Princesses and licensed costumes are taking the crown on kids’ lists. Character costumes from Disney’s “Frozen” and “Teenage Mutant Ninja Turtles” are expected to be top sellers.
  • For the big kids: Teens and young adults are throwing back to classic costumes like witches, vampires and zombies. Another big trend is customizing costumes with accessories like red lipstick, face paint, color hairspray and liquid latex.
  • For your four-legged friends: Pet costumes are one of our fastest growing costume categories, with superhero outfits among the top five picks for dogs and cats.

Party Until November Because Halloween is on a Friday, experts at the National Retail Federation (NRF) expect about one-third of Americans to host or attend a party. Here are our party predictions:

  • Friday is for families: We think Friday night will be family night. Kids will stay up a bit later after trick-or-treating, and I bet they might like our spooky gingerbread house and village kits for a new family tradition.
  • Saturday is for the rest of us: Adults will probably extend their parties into Saturday, and we’re ready to help you throw a memorable bash. Look for special blend red wines like Apothic Red and Dark or Menage Midnight. We’ll have exclusive Jagermeister gift sets, or you can mix things up with Fireball and Angry Orchard.
  • Don’t forget Día de los Muertos: Día de los Muertos, or “Day of the Dead,” falls on a Saturday this Halloweekend, giving families more time to celebrate. You can get everything you need to celebrate the lives of loved ones – from hot chocolate, which is traditionally paired with pan de muerto, a traditional bread flavored with anise, orange peel and sugar – to a wide array of candles to create an altar.

Sweet Treats for Party Eats No party is complete without sweets, but some of us don’t have time to bake something from scratch. Don’t be afraid to try pre-made treats instead.

  • We’ve got you covered for last-minute treats: 20% of Walmart’s seasonal bakery purchases took place in the three days leading up to Halloween last year. This year we’re offering even more tasty baked goods that you can easily customize for your own festivities.
  • Make it your own: Our experts predict DIY will be big in bakery – punch up cupcakes or cookies with sugar skulls and gummy worms. This Halloweekend, pumpkin spice continues its climb to the top of the flavor chart. Look for flavored bread, rolls and cookies.
  • Revisit your childhood faves: The ghosts of Halloween candy past are back, with nostalgic treats like hard candy and the simple flavors of chocolate and vanilla making a big comeback. On average, Americans plan to spend $24.64 on candy this year, according to the NRF. We’re answering this trend with more choices in our customizable display section, plus popcorn balls and classic favorites.

Check back here for more Halloweekend tips later this month, and visit Walmart.com for more ideas!