These moments give us Thanksgiving Day stories to tell for future generations. But as we enjoy that feast and time with loved ones, there is another story to be told – one that starts with a family of farmers laying feed for their turkeys.
As the senior buyer for turkeys and hams, I’m excited about helping make Thanksgiving meals even better. We believe customers shouldn’t have to choose between products that are affordable or good for the environment, so we are working with suppliers like to offer items that are good for families, communities and the planet. Part of that is providing customers with easy access to information, which gives them peace of mind that they are purchasing the best products for their families this holiday.
For the first time this Thanksgiving, we’re testing new blockchain technology on packaging of Fresh turkeys, in the Texas area, allowing customers to get the full story behind the star of their meal by tracing their turkey from a family farm to their table.
This turkey technology is innovative, but also pretty simple. You just go to and pick out a turkey, then text or enter the package’s code at , where you’ll see stories of the family farmers who raised your specific turkey. You’ll also see a message directly from the farmer.
Customer desire for more information led to the development of this blockchain-based solution for turkeys. In 2014, the Honeysuckle White brand found that 44% of turkey consumers think it’s important for companies to be transparent in their practices. Studies in 2016 showed 73% of consumers feel positively about companies that are transparent about where and how their products are made, grown or raised. And more than half of consumers consider farmers one of the most-trusted sources on food-related issues. This year, the Honeysuckle White brand held focus groups that confirmed consumers feel good about buying turkeys raised by family farmers.
It’s important for us to work with suppliers to drive transparency in the supply chain and share information with our customers. will use the pilot as an opportunity to learn more about the value of traceability in its turkey supply chain. And this test is a great example of an answer to our customer’s needs. Having worked for for more than 26 years, I still get excited about finding new products and innovations for our customers. Trust and transparency is a huge part of it, and this turkey test is only the beginning.
For more information on these turkeys, the farmers and the blockchain technology,