Movie Magic: Behind Vudu’s New Mobile Feature

By Jeremy Verba
March 23, 2017
A man is accessing Vudu app on his mobile phone

Harry Potter flying on his broomstick during a Quidditch match. Julia Roberts fleeing the altar(s) in Runaway Bride. The Goonies going on a hunt for a pirate’s treasure.

When we think of these moments, we think about the stories, not necessarily how we were able to watch them.

I work at Vudu, which was built around the idea of giving customers easy access to their favorite television shows and movies. This was our core promise nearly a decade ago and remains our focus today.

Because we’re part of Walmart, the largest seller of DVDs and Blu-ray discs, we have a unique opportunity to help customers get even more out of their physical collections.

Today we announced that, beginning at 12:00 p.m. EDT, customers will be able to convert DVDs and Blu-rays into digital files through a simple scan with their phones.

This isn’t new for us. In fact, we first launched our Disc-to-Digital service five years ago to give movie lovers the ability to unlock digital files from their DVDs and Blu-rays. Since then, we’ve steadily evolved that service – and even added InstaWatch for new movies – to give customers simple and easy ways to get more from their physical discs while they also build their digital libraries.

Check out the journey we’ve taken over the last five years to help customers give their physical DVD and Blu-ray collections a second life as digital movies.