News Innovation For Customers, a New Way to Choose Health Insurance

For Customers, a New Way to Choose Health Insurance

There are few things in life more important than health. Yet for many of us, the complex world of health insurance is often something we must learn how to navigate on our own.

Walmart pharmacy associate

This is a point our customers have brought to us time and again, and earlier this month, we announced a new way of addressing it: Healthcare Begins Here, an in-store program designed to educate customers on health insurance options.  

While written materials may help with research, when it comes to understanding health insurance options, there’s no substitute for a conversation with a real person. Knowing this, Walmart has hosted insurance agents from individual insurers in stores to answer questions and enroll customers in specific healthcare plans since 2005. Healthcare Begins Here, through – an online health insurance comparison site that manages relationships with independent, licensed insurance agents – takes this offering to the next level in response to customers who told us they liked this service but wanted more choices. 

Healthcare Begins Here

Here’s how it works:

For our customers over 65, Medicare enrollment started last week. provides access to more than 1,700 plans from 12 leading carriers, including Aetna, Cigna, Humana, UnitedHealthcare and participating Blue Cross and Blue Shield companies. Customers can enroll right in stores, online at or over the phone.

For our customers under 65, enrollment begins November 15. For these customers, provides access to thousands of Health Exchange plans from more than 300 leading carriers. These customers can receive education and guidance about their options in stores and enroll in health plans online at or over the phone.

Bringing our customers innovative services and offerings in health and wellness is what we focus on every single day. By providing access to education about health insurance and details to help compare coverage options, Healthcare Begins Here, through, offers a simple, straightforward way to identify and enroll in the plan that’s right for you.