Price is one of the biggest factors in customers' shopping decisions. We're working hard to ensure we win their shopping trip with our every day low prices and aggressive ad match policy. Now, we're testing a new tool that takes all of this to the next level – Savings Catcher.
Savings Catcher uses a simple code on customers’ Walmart receipts to compare the items they purchased to those advertised in local competitors’ weekly print or digital ads. If a leading competitor advertises a lower price than what a customer paid at our store, we’ll give them the difference on a Walmart eGift Card. It’s that easy. Check out the video above to see how it works.
We’ve been running the Savings Catcher test in several markets – Atlanta, Charlotte, Dallas, Huntsville, Lexington, Minneapolis and San Diego – for a few weeks and we’ve seen great excitement around the tool. Anne Jurchak, a customer who participated in our pilot, even told the Associated Press “They're doing the work for me, the only thing they're not doing is putting the groceries away.” Anne has saved around $60 using Savings Catcher and bought a new cover for her tablet on Walmart.com “practically for free.”
Technology is becoming such an important part of our customers’ shopping experiences – they’re checking prices online while they are in our stores. So, we’re meeting them where they are, making it easier and faster to get unbeatable prices on the items they want. Savings Catcher is another reason customers can trust us – it shows they can find everyday low prices in our stores, we are always working to help them save money, and they don’t have to shop anywhere else.
This tool could lead to e-coupons and automated shopping lists – innovations that can make our customers’ lives easier. I can’t wait to be back on the blog to tell you about our next creation.