Open, Scan, Done: The Case for Walmart Pay

By Daniel Eckert
May 17, 2016
A Walmart associate smiles back at a customer during checkout

Thumbing through multiple gift cards at the register. Scrambling to find the one receipt you need to return an item. Trying to remember whether you need a refill for your prescription or not. We’ve all been there.

But why? We live in a digital world. We receive alerts about news breaking around the world in real time, rather than waiting for the Sunday morning newspaper. We can control temperature in our homes, lock doors and set alarms from our smartphones. So it’s time for the retail industry to step up – to allow customers to shop in new ways.

With the development of Walmart Pay – a new feature built into the Walmart mobile app that allows customers to use a smartphone to pay for in-store purchases – we weren’t focusing on payment for payment’s sake. We set out to marry our physical and digital assets to create a more seamless shopping experience for customers. We designed Walmart Pay to work with almost any smartphone and accept almost any payment type, even allowing for the integration of other mobile wallets in the future. And beginning this summer, it will work at every one of our stores across the U.S.

So, if you take a moment to activate the new Walmart Pay feature on your Walmart App, your next checkout really will be as simple as one, two, three.

If you discover the shirt you bought a few weeks ago doesn't fit, there’s no more keeping up with a paper receipt. It’s now stored electronically and at your fingertips because you’ve used Walmart Pay. Have a handful of Walmart gift cards you’ve been meaning to redeem, but hate the thought of handing them over one by one? Load your gift cards into Walmart Pay, and your balance will be ready with a single scan the next time you check out.

The best part is that none of your payment card information is stored on your phone or at the point of sale. Everything with Walmart Pay is stored in a secure, cloud-based environment. No payment credential is ever transmitted at the physical register, so you can rest easy knowing those details are safe and protected.

More than 20 million customers actively use the Walmart app each month, checking in to pick up an online order at a Walmart store, refilling pharmacy prescriptions, finding an item’s location within a store, and tapping into our popular Savings Catcher feature. When we set out to develop Walmart Pay, we’d asked ourselves how we could make shopping even faster, easier, more convenient and secure for our customers.

We’ll continue to find new ways of merging our physical and digital assets to produce a better, more convenient shopping experience. That’s what our customers demand and it’s what they deserve.