Expanding Your Marketplace of Products on Walmart.com

By Seth Beal
October 26, 2016
Man shopping walmart.com online on laptop

The internet changed how we shop. It brought the store to our screens. More and more, when it comes to finding the exact product that we want at the best possible price, we search and buy online.

When you visit Walmart.com, my team and I work hard to make sure you can find what you need, every single day. One way we do that is through our Marketplace sellers.

What is Marketplace? I like to explain it like this: Imagine you’re in a shopping mall, and instead of visiting lots of different stores to find what you want, everything you’re looking for is in one store. What’s more, you’ve got a personal shopper helping sort through all the options, morphing the shelves as your preferences change, to find your perfect item at the perfect price.

That’s what’s happening behind the scenes when you visit Walmart.com. When you search for an item, not only do you see options from Walmart.com’s own inventory – your search likely brings up choices from third-party sellers, too. These are third-party sellers that we’ve chosen to work with because they offer a great selection of products at a great price.
Marketplace makes it easier for customers to find a wider range of the items we sell in stores, plus some other brands you might not find at a store, like Toms and Vans shoes.

Since this time last year, we’ve grown the number of Marketplace sellers by more than 30 times. This has helped us triple our assortment on Walmart.com since last year, with more than 20 million items today, and growing.

One of our highest priorities in developing the Marketplace is ensuring the quality of our overall customer experience. We reach out to customers to learn about their experiences, and we’re proactive about checking data to see where we can help Marketplace sellers improve their performance to go above and beyond.

We’ll continue to focus on our Marketplace sellers as they help us help you find exactly what you need. This is just one way Walmart.com is working to make your online shopping experience better across the board.