By: Sumaiya Balbale, VP of Ecommerce, Mobile and Digital Marketing, Walmart
If you’re a fan of BuzzFeed’s Tasty, the world’s largest social food network, you’ve probably stumbled across an amazing recipe that looks so delicious you want to make it ASAP. Well, we’ve got great news: Not only can you be inspired by these viral videos, but you can now order products directly from the app experience on Walmart.com and Jet.com.
Starting today, when you open the Tasty app to view any one of their 2,000+ recipe videos, the recipe will include direct links to the kitchen tools, bakeware, and appliances that you’ll need to create a dish – for instance, a slow cooker, a nonstick pan or measuring cups. And beginning next year, we'll integrate groceries alongside services like Walmart's online grocery pickup.
Here’s how it works:
By introducing the ability to shop for products directly from the Tasty app, this partnership combines content and commerce to create a convenient and fun experience for users.
Here’s why it’s a natural fit:
- Tasty, a go-to destination for recipe inspiration, has attracted more than 65 billion video views and is the biggest franchise on Facebook with over 90 million followers
- Walmart, a go-to destination for busy families who look to create delicious meals, has 4,700 stores and over 70 million products online
- Jet.com, a go-to destination for a premium assortment of brands, appeals to Tasty’s urban millennial audience
So, the next time you’re browsing that mouth-watering Tasty recipe wishing you could recreate it at home; wish no more. Recreating is just a tap away!