#FindTheForce with the Star Wars Augmented Reality App by Unlocking Content in Walmart Stores
BENTONVILLE, Ark., Aug. 25, 2017 – Walmart is your only hope to #BeJediReady for the release of December’s highly anticipated Star Wars: The Last Jedi © & TM Lucasfilm Ltd. In addition to new and exclusive Star Wars merchandise available at 12:01 a.m. Friday, Sept. 1, Walmart will be the only retailer in the galaxy hosting #BeJediReady events in Walmart stores in select cities from Friday through Sunday (Sept. 1 to Sept. 3) during Force Friday II weekend.
“Star Wars fans are counting down to Force Friday II,” said Anne Marie Kehoe, vice president of toys at Walmart. “The Force will be strong at Walmart with an out of this world assortment of new merchandise available in stores and online at Walmart.com. And Force Friday II is just the beginning; fans can count on new and exciting merchandise to be revealed at Walmart in the lead up to the theatrical release of Star Wars: The Last Jedi © & TM Lucasfilm Ltd.”
The family-friendly #BeJediReady events will include both parking lot and in-store events and will take place in multiple cities—Boston, Chicago, Dallas, Los Angeles, Northwest Arkansas, Orlando, San Jose, and Seattle. They will feature:
- Jedi training games with lightsabers
- Photo opportunity for customers to capture their Jedi training
- Tent with Star Wars themed games and activities for children
- In-store toy demos with new exclusive product
- Get your photo taken with Star Wars characters in select stores
- Free EA Star Wars: Battlefront II video game posters while supplies last
- Topps Galactic Connexions Trading Discs giveaways
Fans are also invited to aid the Resistance by taking part in an AR treasure hunt for data chips holding information about key personnel. More than 4,000 Walmart stores will have Star Wars standees from Sept. 1 to Sept. 3 that will allow customers to unlock life-size AR characters using the Star Wars app on their phones, with new characters available each day. Fans can share pictures and videos featuring the characters on social media with the hashtag #FindTheForce. For more information, visit StarWars.com/FindTheForce.
Customers can visit Walmart.com/StarWars for the full list of stores participating in #BeJediReady events and for Star Wars merchandise.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, over 260 million customers and members visit our more than 11,600 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
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