Walmart Leans in on Quality Brands in Baby, Reduces Stress for Parents
BENTONVILLE, Ark., Sept. 8, 2016 – Building on the positive customer response to the Evenflo Advanced SensorSafe™ Embrace Infant Car Seat, Walmart and Evenflo today announced they have once again teamed up for a first-of-its kind car seat, now available for toddlers. The new, exclusive Evenflo SensorSafe™ Titan® Convertible Car Seat was built with technology aimed at preventing child vehicular heatstroke, as well as alerting a driver when a toddler has unfastened their chest clip. SensorSafe™ Technology adds extra protection for children, while putting parents at ease. The car seat is now available at Walmart stores nationwide and on Walmart.com, and joins other exclusive offerings from trusted suppliers in Walmart’s baby department.
“We know parents want the best for their baby and so do we,” said Diana Marshall, vice president of baby for Walmart U.S. “From a car seat that alerts parents that their child may not be properly fastened to organic baby food and natural skin care lines, we’re working day in and day out to provide our customers with items that make shopping for their growing families less stressful, letting them focus on what matters most – their new baby.”
Evenflo SensorSafe™ Technology
Evenflo’s SensorSafe™ Technology communicates with the driver in two unique ways. Upon arrival at the destination, SensorSafe™ Technology will remind the driver that a child is present in their car seat. Additionally, SensorSafe™ Technology promotes proper harness position by alerting the driver if a child has unbuckled their chest clip during transit.
The Evenflo SensorSafe™ Titan® Convertible Car Seat will retail exclusively at Walmart for $149.
“For several years, Walmart and Evenflo have been working together to develop and expand the SensorSafe™ Technology product line,” said Mark Robbins, senior vice president of business development for Evenflo. “Developing top-of-the-line car seats that give parents confidence and security while driving with their little ones is a priority for both Evenflo and Walmart, so we’re excited to now be able to offer SensorSafe™ Technology on car seats for newborns, infants and toddlers as part of Walmart’s expanded baby department.”
Making Shopping More Exciting, Less Stressful
As part of its emphasis on baby, Walmart continues to focus on price and quality brands that give expecting parents and families access to products they trust at the low prices they expect. This year, the retailer has expanded its offering of known brands on its shelves in store and online. New brands available include:
- Baby Jogger
- California Baby
- Ideal Baby by Aden and Anais
Walmart’s focus on private brands is also evident in the baby department. The retailer’s Parent’s Choice brand has grown to more than 220 items this year with that number continuing to grow. Parent’s Choice diapers and training pants have become a customer favorite with new looks for baby featuring favorite characters from DreamWorks.
New parents, with schedules now dictated by baby, might find they are shopping at odd hours. Walmart can help. The retailer is committed to providing an easy experience by removing the barriers between shopping online and in store when it comes to finding products for their little one:
- Online Grocery Pickup: Key baby products are available via Walmart’s Online Grocery Pickup and Pickup service. Run out of diapers? Customers can place an order online and pick it up for free as soon as the same day at a Walmart store. Walmart’s Online Grocery Pickup service is now available in more than 600 markets in approximately 400 locations.
- Baby Registry: Parents-to-be can now create and manage a baby registry with the Walmart mobile app. Items can be added by selecting products on Walmart.com or scanning a product’s barcode in a store. Registries will be updated automatically when friends and family scan their receipts with the Walmart mobile app after checkout.
- Shipping Pass: For just $49 year, ShippingPass gives customers unlimited two-day shipping. It is about half the price of similar programs and customers who are using it love it.
“As a mom of a toddler and a newborn myself, I can’t tell you how much easier my weekly shopping trip has become with our online grocery pickup service,” added Marshall.
To learn more about Walmart’s baby products and services visit, walmart.com/baby.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 260 million customers and members visit our 11,527 stores under 63 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2016 revenue of $482 billion, Walmart employs more than 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.