Walmart Bits & Bites: What America is Buying this Thanksgiving

One of the biggest food holidays is almost here, and no one has a better pulse on what Americans are eating and drinking this Thanksgiving than Walmart. 

1.    Easier Shopping

Easiest Thanksgiving ever? For customers in a rush this holiday season, Walmart.com’s Grocery Pickup service allows shoppers to place grocery orders online and pick up their Thanksgiving items in as little as two hours after placing the order. Last year, Walmart saw jumps in sales of stuffing the week before Thanksgiving and fresh turkeys the week of Thanksgiving from customers using this easy way to shop.  

2.    Turkey vs. Ham

Customers are adding ham to their holiday meals. During November, combined sales of turkey and ham break out to 60% turkey and 40% ham. For customers planning their grocery trips, Walmart sees that most turkeys are purchased on the Monday before the Thursday holiday. 

3.    Produce

Americans are eating more veggies this Thanksgiving – top produce items gaining popularity: cranberries, asparagus and green beans. 

4.    Seafood

We see a spike in these items during the Thanksgiving season: fresh oysters (for stuffing/dressing), smoked salmon appetizers and shrimp cocktail trays.

5.    Dessert

It’s no surprise that November is the busiest month for pies at Walmart, but did you know…

  • Walmart sells two pumpkin pies every second during the month of November. Our National Pie Championship blue ribbon award-winning 8-inch Pumpkin Pie is on Rollback for $3.48.

  • Walmart will sell enough 8-inch pecan pies during Thanksgiving to fill 9.2 football fields…including end zones.

  • What’s hot this year? Our new Patti LaBelle Sweet Potato Pie is flying off the shelves. Our stores sold one pie per second for 72 hours. 

6.    Beverages

Move over, champagne: Prosecco is a trending choice for wine. Great for mixology, this sparkling bubbly is growing in popularity at Walmart this season. There has been a growth of 42% in sales at Walmart over the last 13 weeks.  

Don’t forget: Walmart’s Black Friday starts on Thanksgiving Day, with Walmart.com events beginning at 3:01 a.m. ET and Walmart stores events starting at 6 p.m. ET.