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Walmart Data Shows Customers Shift from Pool to School Starting this Weekend

Retailer adds 30 percent more Rollbacks online this year to prepare for traffic surge

BENTONVILLE, Ark. – July 31, 2015 – In the four days from July 31 to August 3, traffic to Walmart.com in the past two years has suddenly doubled from weeks prior as customers turn their attention from the pool back to school. Today Walmart is kicking off Back to Class Cyber Days online and on its mobile app featuring 30 percent more Rollbacks and hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.  

“When the calendar changes from July to August, it’s like a switch flips in parents’ minds,” said Steve Breen, Senior Vice President of Merchandising for Walmart.com. “We can literally start to see it happen with a traffic spike on July 31, and this year we’re timing thousands of the season’s biggest Rollbacks to when we know our customers are coming to our site to check-off their back-to-school shopping lists.”

New Rollbacks Offer Lowest Prices Ever

On top of thousands of Rollbacks, Walmart took online prices to an all-time low on the top 10 items searched in the weeks leading up to Back to Class Cyber Days. This aggressive pricing action ensures that customers can find the most popular back-to-school items at unbelievable prices. Walmart is further extending its commitment to these lowest-ever prices by making certain that if supply runs out on any one of these top 10 items, a new Rollback on a like item will be added. And Rollbacks last for 90 days, so Walmart is making it more affordable for parents and students to shop from now until after the first bell. Rollbacks on the top 10 items searched include:

·         Apple iPad with Retina Display (16GB Wi-Fi AT&T) for $299.99 (was $349.99)

·         HP 11.6" Stream Laptop PC for $229.99 (was $269)

·         SCEPTRE 32" LED Class 720P HDTV for $149.99 (was $159.99)

·         4-Pack George Uniform Polos for $15 (was $17.88, under $4 per polo)

·         Assorted License 16" Backpacks for $7 (was $12.88)

·         Kebo Futon Sofa Bed for $87 (was $122.50)

·         Mainstays Parsons Desk with Drawer for $29 (was $49)

·         Twin and Twin XL “9 by Novagratz” Bedding (Walmart exclusive) for $19.98 ( was $45)

·         Sharpie Retractable Permanent Markers (8 pack) for $7.88 (was $15.25)

·         Igloo Eraser Board Refrigerator for $89 (was $109)

Ship & Hold Extends Pickup Dates for 80 College Stores

According to the National Retail Federation (NRF) BTS/BTC Spending Forecast released on

July 15, nearly half of respondents (48.4 percent) said they would consider buying online and picking up in a store. Free pickup is available at thousands of stores across the country, but that is particularly good news for students planning to ship orders to Walmart’s 80 select college stores that are extending their pickup window from seven days to 21 days for all orders placed over the next week. The list includes stores serving Pennsylvania State University, Purdue University, Arizona State University, University of Iowa, University of Georgia and Duke University, among others. All students can have items delivered directly to their dorm or house, with free shipping on orders over $35.

Classrooms by Walmart Returns with The Vamps! 

Back again this year is Classrooms by Walmart, an online tool that helps parents access their child’s school supply list from anywhere, letting moms check the items off their list with ease. And new this year, Walmart is bringing some fun to the season – giving customers a chance for their community to host a concert with The Vamps. Customers simply search for their child’s supply list at walmart.com/classroom and share on social media using #RockTheSavingsPromotion and the market with the most classroom supply lists searched for will have The Vamps preform for a rocking start to the school year.
For more information, please visit www.walmart.com/cyberdays