July 9, 2015 – “Walmart is counting down to ‘Force Friday’ on September 4, where customers, fans and collectors from across the galaxy can come to Walmart to be among the first to get their hands on an all new assortment of Star Wars merchandise. Starting at 12:01 a.m. on September 4, our customers will find a huge variety of licensed Star Wars products all across our store.
“Jedi Knights, rebels and stormtroopers attending San Diego International Comic Con this week can stop by the Topps booth (Booth #2913) and get a first look at a new Star Wars collectible initiative that is only available at Walmart. Additionally, Walmart fans can log on to Walmart.com right now to pre-order the video games Star Wars Battlefront and Disney Infinity 3.0 Star Wars.
“We plan to host midnight events at its stores across the country on September 4 and our customers are going to be amazed at the astronomical amount of Star Wars merchandise available, including items that they’ll only be able to find on our shelves and at Walmart.com.
“As excitement builds as we get closer to September 4, we’ll have more details to share about our store events. And we’re not stopping after September 4; fans can count on the Force to be strong at Walmart through the theatrical release of Star Wars: The Force Awakens on December 18, 2015.”
- Andy Barron, executive vice president of General Merchandise at Walmart U.S.
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