Walmart Breaks Its Online Records on Cyber Monday 2014

More than 1.5 billion page views processed between Thanksgiving and Cyber Monday; New Cyber Monday “Evening Edition” clicks with customers too busy to shop during the day

SAN BRUNO, Calif. – Dec. 2, 2014 – Walmart announced that Cyber Monday 2014 (Dec. 1) was the biggest online day in its history for orders. Customers viewed more than 1.5 billion pages on Walmart.com between Thanksgiving and Cyber Monday, the five-day period of deep savings Walmart recently dubbed “The New Black Friday.” The deals continue as Walmart.com will also offer 500 deals online every day for the rest of Cyber Week, which runs through Friday, Dec. 5.

“We worked hard to bring amazing deals to our customers on Cyber Monday and they responded by driving our Cyber Monday volume to a new all-time high,” said Fernando Madeira, president and CEO, Walmart.com. “Customers should keep checking Walmart.com for incredible new deals on tablets, HDTVs, toys and more every day for the rest of Cyber Week, which runs through Friday, Dec. 5.” 

Traffic Trends
Walmart saw a higher traffic surge than previous years in the evening as it offered the Cyber Monday Evening Edition with great deals at a time convenient for working Americans and millennials. Mobile accounted for approximately 70 percent of traffic to Walmart.com between Thanksgiving and Cyber Monday.

Same-Day Store Pickup Big This Year
This year, more than 100 Cyber Monday specials were available for free same-day pickup at Walmart stores, giving customers the fastest way to get their Cyber Monday orders. It was Walmart’s biggest day ever for same-day pickup with orders increasing 70 percent over last year. Top-selling store pickup items included the 2014 Holiday Barbie Doll, Xbox 360 Special Edition Bundle with Call of Duty Ghosts and Call of Duty Black Ops 2, and Nextbook 10.1" 2-In-1 Detachable Windows Tablet.

Top-Selling Items
Walmart.com’s best-selling Cyber Monday items included:

  • Apple iPad mini 16GB
  • PS4 500GB Console Bundle with Lego Batman 3: Beyond Gotham and LittleBigPlanet 3
  • Nintendo 3DS XL New Super Mario Bros 2 Limited Edition Handheld
  • Xbox One Assassins Creed Unity Bundle
  • LG 49" LED HDTV
  • Skywalker Trampolines 12' Round Trampoline and Safety Enclosure with Blue Spring Pad
  • LEGO Giant Creative Tower: 1,600 pieces with storage box

A Look Ahead
Cyber Week savings continue on Walmart.com through Dec. 5 with 500 cyber deals each day, including special savings on Electronics that will be available today, while supplies last:  

  • 7” RCA Tablet with keyboard for $59.99 (Walmart exclusive)
  • Vizio 70” LED Smart HDTV for $1298 ($200 savings)
  • Samsung Galaxy S3 for $179 (With Straight Talk exclusively at Walmart)
  • Vizio 55” LED Smart HDTV for $648 with a bonus $100 Walmart gift card

Walmart is the holiday destination for customers all season long. As families transition from Black Friday and Cyber Monday to entertaining and gifting, we’re preparing to host our largest in-store demo event ever in thousands of stores across the nation this weekend. Customers can sample holiday foods, try out the season’s hottest toys and receive a free picture with Santa at participating stores beginning Dec. 6.
Download an infographic of Cyber Monday results and b-roll of Cyber Monday orders being fulfilled at: http://corporate.walmart.com/holidaynewsroom

About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit our 11,053 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

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