Thanksgiving Meal Costs Nearly 30 Percent Less at Walmart

Price Comparison to American Farm Bureau Federation Estimates Show Significant Savings on Family Holiday Meal

BENTONVILLE, Ark. – Nov. 14, 2013 – The American Farm Bureau Federation (AFBF) reported today that Americans will pay $49.04 for a 10-person Thanksgiving meal this year.  Walmart customers can get the same meal for $34.86, nearly 30 percent less than the national average. 

Thanksgiving Meal Savings

“We don’t believe families should have to compromise their holiday meal traditions because they are concerned about how much it costs,” said Jack Sinclair, executive vice president of grocery, Walmart U.S. “Every day, we are focused on offering low prices to our customers and Thanksgiving is no different.” 

Customers can also shop with confidence at Walmart through the retailer’s ad match programs, including Christmas Ad Match.* If customers spot a lower price before or after they’ve done their grocery shopping on any items, Walmart will match the price. 

A total of 167 volunteer shoppers from 34 states participated in the American Farm Bureau’s informal survey this year. The survey asked shoppers to price out Thanksgiving staples including turkey, pumpkin pie mix, sweet potatoes, stuffing and other traditional ingredients. The products Walmart used in this analysis are comparable to items included in the Farm Bureau report.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our more than 11,000 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at Online merchandise sales are available at and

*Walmart stores will match a local competitor’s printed ad on an identical item, from now until Dec 24. Customers bring in their receipt and the current ad and Walmart will give them the difference on a gift card.  Excludes Thanksgiving Day and Black Friday ads. Restrictions apply.