Home News Walmart’s Great Value Brand Goes Green with New Cleaning Products

Walmart’s Great Value Brand Goes Green with New Cleaning Products

Great Value Naturals line provides consumers with affordable, plant-based cleaning products that are as effective as conventional cleaners and safer for the environment

BENTONVILLE, Ark., November 8, 2013 To further the company’s commitment to making eco-friendly products more accessible and affordable, Walmart today announced the introduction of Great Value Naturals, a new line of all-natural cleaning products that are as effective as leading conventional cleaners. The products are available now in more than 2,000 Walmart stores across the U.S. and will be available soon on Walmart.com.

"The launch of Great Value Naturals is an important step in making green cleaning habits an affordable option for millions of consumers," said Alberto Dominguez, Walmart vice president and divisional merchandise manager. "Many consumers have the perception that all-natural cleaners are more expensive and don’t work as well as traditional cleaning products. Great Value Naturals addresses those concerns by combining affordability, performance and care for the environment."

Great Value Naturals cleaning products are made from plant-based, all-natural Evolve® cleaning technology and are sold exclusively at Walmart. The products are 100 percent chemical-free and toxin-free, biodegradable, non-allergenic and packaged in recyclable materials. 

The line includes four natural cleaning products available at Walmart’s everyday low prices:

  • Great Value Naturals Liquid Laundry Detergent:  $8.97 for a 100 fluid ounce bottle (64 loads)
  • Great Value Naturals Multi-Surface Cleaner:  $2.47 for a 32 fluid ounce sprayer
  • Great Value Naturals Glass and Window Cleaner:  $1.98 for a 32 fluid ounce sprayer
  • Great Value Naturals Automatic Dishwasher Gel:  $3.97 for a 75 fluid ounce bottle

Evolve is the first all-natural cleaning technology that is lab-tested to achieve results at levels of efficacy previously seen only through the use of petroleum-based cleaners, detergents, degreasers and solvents. The technology effectively captures and breaks down soils, grease, grime and odor-causing bacteria without leaving harmful residues or irritants behind on skin, surfaces or the environment.
"As the first green technology to match the potency of chemical cleaners, products with Evolve-based technology deliver a level of clean that consumers often notice after a single use," said Benjamin Shell, CEO of Agaia, makers of Evolve. "It's no longer necessary to sacrifice the familiar strength of traditional cleaners to have a toxic-free environment at home. With products made from Evolve-based technology, consumers get the best of both worlds – superior cleaning and all-natural safety – for the first time."


About Walmart 
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our more than 11,000 stores under 69 banners in 27 countries and ecommerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com and www.walmartgreenroom.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmartgreen. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

About Agaia, Inc.
Agaia, Inc., established in 2011, developed and patented the 100 percent natural, non-toxic Evolve cleaning technology – now marketed under the Great Value Naturals brand exclusively for Walmart retail customers. For more information, please visit www.agaiainc.com and find.naturalpowerclean.com.