Sustainability Blog Gets More Visuals, Social Sharing Capabilities and Improved Navigation to Encourage Participation
BENTONVILLE, Ark. – April 2, 2013 – Today Walmart unveiled several new features to The Green Room (walmartgreenroom.com), its award-winning sustainability blog, providing an even more robust experience for readers to engage in a conversation and share ideas on how to create a more sustainable world together. Among the improvements is a cleaner design that features more photos, video, and even slideshows to illustrate sustainability topics and company news, more prominent social sharing tools and interactive polls and quizzes, improved navigation, and mobile optimization. The changes coincide with the celebration of Earth Month in April. The Green Room will also act as a portal for the month’s key sustainability activities, which will include updates from Walmart’s bi-annual Sustainability Milestone meeting on April 15 and the release of its annual Global Responsibility Report on April 22.
“We are thrilled to see The Green Room grow since we launched it early last year, so we are excited to bring our readers an improved and easier way to learn about sustainability and how it is at the core of our business,” said Andrea Thomas, Senior Vice President of Sustainability. “By providing more visuals, better sharing capabilities, and improved mobile compatibility, we’ll ultimately be able to connect with our readers in a more meaningful way and empower them to shed more light on sustainability.”
Launched in January 2012 to encourage a dialogue on sustainability with consumers and industry experts alike, The Green Room serves as a hub of information not only for Walmart’s sustainability efforts – including initiatives to adopt renewable energy, reduce waste and sell products that sustain people and the environment – but also general eco-friendly topics, such as recycling, buying from local farmers, and being conscious of energy use at home. The blog also features tips to help readers better incorporate sustainability into their families’ lives. Since launching, it has drawn more than 390,000 unique visitors.
The Green Room is closely linked with Walmart’s social communities, including @WalmartGreen on Twitter, the Walmart Green Board on Pinterest and Walmart’s Facebook page. Together, these tools reach millions of people with information about the latest trends in sustainability and tips on how to live a greener life. Walmart also recently joined with Mother Nature Network to launch “The Leaderboard,” a new editorial destination celebrating innovators and visionaries who are improving the world.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 200 million customers and members visit our 10,500 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmartgreen. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.