BENTONVILLE, Ark., September 5, 2012 – Calling all pinners! Walmart today launched its first contest on the popular social media site, Pinterest. Walmart Green “Pin to Win” presents the growing Pinterest community the chance to win a $500 Walmart Gift Card by sharing which Walmart products inspire them to live better and more eco-friendly in their everyday lives.
“Walmart is constantly looking for unique ways to share our sustainability story, as well as, connect with our customers through new channels,” said Andrea Thomas Walmart senior vice president of sustainability. “Pinterest appeals to our customers who use the social media platforms to find and collect creative recipes, tips and how to’s helping their families save money and live better.”
Starting today, Wednesday, September 5, 2012, through Wednesday, September 12, 2012, pinners are encouraged to visit Walmart.com and create a board featuring Walmart products that inspire them to be more eco-friendly.
In partnership with the Mother Nature Network (MNN), five winners will be selected to receive a $500 Walmart Gift Card and will be announced on Monday, September 17, 2012 on The Walmart Green Room Blog.
“We couldn’t be more excited to be working with Walmart on this innovative campaign,” said Joel Babbit, CEO of Mother Nature Network. “With Walmart’s help, we hope to inspire everyone to enjoy a more environmentally sustainable life.”
Learn more about Walmart’s commitment to sustainability at The Green Room and follow us on Twitter (@WalmartGreen) to get updates about sustainability efforts and milestones. Additional information about our commitment to renewable energy is also available on our website.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,300 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of $444 billion, Walmart employs 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmartnewsroom. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.