$99 Package Includes 4 Race Tickets, Snacks, Program for Coke Zero 400
DAYTONA, Fla., May 17, 2012 – NASCAR fans in Daytona and across Florida can save on tickets to the upcoming Coke Zero 400 on July 7 with the Walmart Family Track Pack. The $99 package gives families four race tickets, four hot dogs, four sodas and one program – a total savings of more than $100.
“We are making races affordable and accessible for fans,” said Rand Waddoups, senior director, Entertainment Properties and Brands, Walmart. “The Walmart Family Track Pack is a great value that gives local fans a way to take their whole family to the track together.”
The Coke Zero 400 is one of about a dozen major races held annually at Daytona International Raceway.
“Approximately 150,000 race fans visit us annually for Coke Zero 400 weekend, bringing an estimated economic impact of more than $90 million to the Daytona Beach area,” said Tangela Boyd, interim director of communications, Daytona Beach Area Convention & Visitors Bureau.
The Walmart Family Track Pack is available online at www.walmart.com/NASCAR and in Ticketmaster kiosks in select stores.
Legends of Racing
In celebration of its 50th anniversary, Walmart is sponsoring racing legend Bill Elliott driving Walmart No. 50 at the Coke Zero 400. Bill Elliott and the Walmart No. 50 show car will also make appearances at select Walmart stores nationwide leading up to the race. Trent Owens will serve as crew chief of the No. 50 Walmart Chevrolet. Owens currently calls the shots for Turner Motorsports’ No. 30 NASCAR Nationwide Series (NNS) entry and recently led the team to victory in the 2012 season-opener at Daytona International Speedway.
Through the Legends of Racing online engagement, fans have the opportunity to share their memories and voice their opinions about the top moments in NASCAR history, as well as vote on Bill Elliott’s uniform and helmet design.
Fans can vote online at Walmart.com/NASCAR March 28 - May 14.
Race Time 2012 at Walmart
In addition to the fan events happening in Walmart parking lots, area Walmart stores will feature savings on all the food and snacks you need to enjoy the race, plus authentic NASCAR merchandise such as T-shirts and racing flags, with an even bigger selection of exclusive products available at Walmart.com/NASCAR.
Beginning July 2, select Walmart stores in the Daytona area will host NASCAR fan events featuring real stock racing car displays and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR.
Additionally, Walmart stores will feature savings on authentic NASCAR merchandise such as T-shirts and racing flags, with even more items available on Walmart.com/NASCAR.
Participating stores in the Daytona area include:
1601 Rinehart Road
1699 N. Woodland Blvd.
174 Cypress Point Parkway
Palm Coast, Fla.
1521 W. Granada Blvd.
Ormond Beach, Fla.
1905 N. Nova Road
Daytona Beach, Fla.
3155 State Road 44
New Smyrna Beach, Fla.
1101 Beville Road
Daytona Beach, Fla.
1590 Dunlawton Ave.
Port Orange, Fla.
For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.