Retailer Gears Up with Authentic Race Merchandise, Exclusive Fan Events, Race Day Savings
DARLINGTON, S.C., May 8, 2012 – As Pee Dee prepares for the upcoming Bojangles Southern 500, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting May 9. Customers are invited to attend events, including show car displays, and racing simulators – perfect to safely get behind the wheel and feel the power of NASCAR – on May 9 – 11 from 10 a.m. to 7 p.m., depending on the store location. Customers can also enjoy a special scheduled appearance by Diet Mountain Dew driver Dale Earnhardt Jr.
“Walmart is the champion of the racing fan, and we are committed to providing customers with savings on authentic merchandise, as well as unique race time experiences,” said Walmart market manager Geno Bell. “We want to give fans affordability and accessibility, so they can enjoy race time with their families and friends.”
Legends of Racing
In celebration of its 50th anniversary, Walmart is sponsoring racing legend Bill Elliott driving Walmart No. 50 at the Coke Zero 400 at Daytona on July 7. Bill Elliott and the Walmart No. 50 show car will also make appearances at select Walmart stores nationwide leading up to the race. Trent Owens will serve as crew chief of the No. 50 Walmart Chevrolet. Owens currently calls the shots for Turner Motorsports’ No. 30 NASCAR Nationwide Series (NNS) entry and recently led the team to victory in the 2012 season-opener at Daytona International Speedway.
Through the Legends of Racing online engagement, fans have the opportunity to share their memories and voice their opinions about the top moments in NASCAR history, as well as vote on Bill Elliott’s uniform and helmet design.
Fans can vote online at Walmart.com/NASCAR March 28 - May 14.
Race Time at Walmart
In addition to the fan events happening in Walmart parking lots, area Walmart stores will feature savings on all the food and snacks you need to enjoy the race, plus authentic NASCAR merchandise such as T-shirts and racing flags, with an even bigger selection of exclusive products available at Walmart.com/NASCAR.
Participating stores in the Pee Dee include:
Wednesday, May 9, 2012
Displays free and open to the public include the Oreo Ritz Show Car, Hefty Show Car Simulator, Scott Ultimate Tailgate Truck, Cheez-It Show Car Simulator, Hellmann’s Show Car Simulator, No. 24 Pepsi MAX Show Car and No. 88 Diet Mountain Dew/National Guard Show Car at:
Store #642
1040 Chesterfield Highway
Cheraw, S.C.
10 a.m. – 4 p.m.
Displays free and open to the public include the M&M’s Show Car, Sim Pod and Trophy Display, Wheaties Show Car, No. 22 Shell-Pennzoil Dodge Charger, 5-hour Energy Show Car and Coca-Cola 2-Seat Simulator at:
Store #2703
2014 S. Irby St.
Florence, S.C.
11:30 a.m. – 5:30 p.m.
Thursday, May 10, 2012
Displays free and open to the public include the M&M’s Show Car, Sim Pod and Trophy Display, Wheaties Show Car, Scott Ultimate Tailgate Truck and Coca-Cola 2-Seat Simulator at:
Store #621
900 U.S. 52 Highway
Lake City, S.C.
10 a.m. – 4 p.m.
Displays free and open to the public include the 5-hour Energy Show Car, Cheez-It Show Car Simulator, Oreo Ritz Show Car, No. 22 Shell-Pennzoil Dodge Charger, Hellmann’s Show Car Simulator, Hefty Show Car Simulator, No. 24 Pepsi MAX Show Car and No. 88 Diet Mountain Dew/National Guard Show Car at:
Store #1135
1150 S. Fourth St.
Hartsville, S.C.
1 p.m. – 7 p.m.
Also on May 10, Diet Mountain Dew NASCAR Driver Dale Earnhardt Jr. is scheduled to participate in a live Q&A stage appearance at the Hartsville, S.C. store on South Fourth Street at 5 p.m.
Friday, May 11, 2012
Displays free and open to the public include the 5-hour Energy Show Car, Scott Ultimate Tailgate Truck, Oreo Ritz Show Car, Coca-Cola 2-Seat Simulator, No. 22 Shell-Pennzoil Dodge Charger, Hefty Show Car Simulator, Hellmann’s Show Car Simulator, No. 24 Pepsi MAX Show Car and No. 88 Diet Mountain Dew/National Guard Show Car at:
Store #630
230 N. Beltline Drive
Florence, S.C.
10 a.m. – 4 p.m.
Displays free and open to the public include the Wheaties Show Car, Cheez-It Show Car Simulator and M&M’s Show Car, Sim Pod and Trophy Display at:
Store #627
805 Enterprise Road
Dillon, S.C.
11:30 a.m. – 5:30 p.m.
For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
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