Home News Walmart's "12 Days of Giving" Facebook Campaign Spreads $1.5 Million in Holiday Cheer Across All 50 States

Walmart's "12 Days of Giving" Facebook Campaign Spreads $1.5 Million in Holiday Cheer Across All 50 States

On the “First Day of Giving” Retailer Gives $130k to Organizations Stepping Up to Fight Hunger

BENTONVILLE, Ark., Dec. 12, 2011 – ‘Tis the season for spreading holiday cheer and Walmart is doing just that. Today, the company kicks off its “12 Days of Giving” campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users. By the end of the campaign, 145 grant recipients in all 50 states, Washington, D.C. and Puerto Rico will be honored. Twenty-five nonprofits that have stepped up to fight hunger are receiving a total of $130,000 on the first day of giving.

Walmart’s 12-day call for submissions resulted in more than 5,400 nominations from Facebook users who shared photos and short descriptions of a nonprofit’s impact in its local community. A panel from the Walmart Foundation reviewed submissions and selected winners with a focus on organizations that are providing basic needs such as food, shelter, clothing and baby supplies.

“The response to our campaign was incredible – the organizations selected and the extraordinary people behind them are rising to the occasion, using their time and talents to make an impact in their local communities,” said Julie Gehrki, senior director at the Walmart Foundation. “The selected nonprofits reflect some of the most pressing issues facing our country today. We are honored to support them in their mission.”

Nominations consistently fell in several categories that will make up Walmart’s “12 Days of Giving” and will be spotlighted on Walmart’s Facebook page daily through December 23:

  • Day 1: Fighting Hunger
  • Day 2: Building a Brighter Future
  • Day 3: Supporting Our Senior Population
  • Day 4: Providing Clothing
  • Day 5: Helping Communities Rebuild
  • Day 6: Overcoming Crisis Situations
  • Day 7: Providing Housing and Shelter
  • Day 8: Supporting Our Troops
  • Day 9: Rising Above Adversity
  • Day 10: Lending A Helping Hand
  • Day 11: Doing It All
  • Day 12: Honoring Our Heroes

The hunger relief organizations being spotlighted today include:

Nonprofit Name City  State Grant Amount
Project In As Much Laurinburg NC $5,000
Mobile Meals of Toledo, Inc. Toledo OH $5,000
Alive Ministries, Inc. Woodstock GA $5,000
Argillite Elementary School Argillite KY $5,000
Breaking Free Revival Center    Fresno CA $5,000
Cowboys with Compassion Stillwater OK $5,000

Feed My Sheep

Puunene HI $5,000
Feeding South Dakota Sioux Falls  SD $5,000
Heaventrain Cleveland OH $5,000
Lynchburg Daily Bread Lynchburg VA $5,000
Move For Hunger  Neptune NJ $5,000
New Jersey Farmers Against Hunger  West Trenton  NJ $5,000
San Joaquin County Second Harvest Food Bank    Manteca CA $5,000
Sneads Ferry Presbyterian Church Sneads Ferry  NC $5,000
Temecula Valley Rescue Mission Temecula CA $5,000
The Forklift Columbia City IN $5,000
The Generous Garden Project Greenville SC $5,000
The Greening of Detroit Detroit MI $5,000
The Lion's Den Soup Kitchen Catskill NY $5,000
The River Food Pantry Madison WI $5,000
Unity Barn Raisers Unity ME $5,000
Yuma Community Food Bank Yuma AZ $5,000
Step Out Outreach Community Service Organization Sevierville TN $5,000
Minnie's Food Pantry Plano TX $5,000

Winslow Community Meals

Winslow AR $5,000

In total, Walmart and the Walmart Foundation are providing more than $19 million in grants this holiday season.Click here for a complete list of recipient organizations and for additional details on the “12 Days of Giving” campaign.


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About Philanthropy at Walmart
Walmart and the Walmart Foundation are proud to support initiatives that are helping people around the globe.  In May 2010, Walmart and its Foundation made a historic pledge of $2 billion through 2015 to fight hunger in the U.S. The Walmart Foundation also supports education, workforce development, environmental sustainability, and health and wellness initiatives.  To learn more, visit www.walmartfoundation.org