Retailer Revs up Racing Season with Exclusive In-Store Events
and Incredible Race Day Savings
BENTONVILLE, Ark., March 15, 2011 – As the Tri-Cities prepare for the upcoming Bristol Cup’s Jeff Byrd 500, select Walmart stores in Kingsport, Johnson City and Bristol will host exclusive NASCAR fan events through its new Race Time program starting March 16! Customers are invited to attend these special events and enjoy real stock racing car displays, and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR.
“We’ve found that nearly nine out of ten NASCAR fans chose to shop at Walmart1,” said Walmart Market Manager John Tunnell. “We wanted to provide Tri-Cities race fans with unique Race Time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart.”
Race Time at Walmart
In addition to the fan events happening in Walmart parking lots, Walmart stores will feature incredible prices on NASCAR merchandise during the racing season such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on http://see.Walmart.com/NASCAR.
Participating stores in Tri-Cities include:
*Wednesday, March 16, 2011 from 12pm – 6pm
Walmart Store #599
3200 Fort Henry Drive
Thursday, March 17, 2011 from 12pm – 6pm
Walmart Store #1080
3111 Browns Mill Road
Johnson City, Tenn.
Friday, March 18, 2011 from 11am – 5pm
Walmart Store #620
220 Century Blvd.
Saturday, March 19, 2011 from 11am – 5pm
Walmart Store #2089
13245 Lee Highway
For additional details and a complete listing of participating Walmart stores, visit http://see.Walmart.com/NASCAR.
*Live Remote at Kingsport Walmart
Local country radio station WXBQ will be at the Kingsport Walmart on Thursday, March 17 from noon-3 p.m. broadcasting remotely. Country music and race fans alike, can participate in these free festivities.
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at 9,000 retail units under 60 different banners in 15 countries. With fiscal year 2011 sales of $419 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://www.walmartstores.com, on Twitter at http://Twitter.com/Walmart, and on Facebook at http://www.facebook.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
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Ed. Note: Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.
1Experian Consumer Research, Simmons National Consumer Survey, Fall 2009