Home News Walmart Unwraps Its "Top Toys" with Unbeatable Savings for the Holiday

Walmart Unwraps Its "Top Toys" with Unbeatable Savings for the Holiday

More New Toy Savings Coming to Walmart Stores Plus Free Shipping on All Top Toys
Online at Walmart.com

Attention Journalists:  
Broadcast-quality B-roll available for download
Walmart logo available for download

BENTONVILLE, Ark., Nov. 1, 2010 – Walmart (NYSE: WMT) today announces aggressive plans to provide consumers with the best selection of the hottest toys at the best prices this holiday season, helping families bring home more toys for less. To help parents identify the most sought-after toys, the retailer unveils today its Top Toys. Later this week, Walmart is launching the ultimate in-store and online resources for toys, offering parents its first ever 52-page toy catalog, and a dedicated section online for Top Toys at www.walmart.com/toptoys, featuring toy demos and customer ratings and reviews. Walmart’s exclusive savings on Top Toys start nationwide Nov. 5, and to help customers save even more, Walmart will also offer free shipping on all of its “Top Toys” at Walmart.com.

“We understand toys are at the top of every kid’s wishlist, but knowing which toys to trust and choose can be challenging for parents,” said Laura Phillips, senior vice president of toys and seasonal merchandising, Walmart. “Our Top Toys list and the helpful tools we’ve introduced this year make it easier than ever to find this season’s best toys at unbeatable prices.”

Top Toys Bring Popular Toys to the Forefront for Families

Walmart worked with parents and suppliers throughout the year to identify its final list of Top Toys. The selection delivers on this year’s toy trends highlighting educational and aspirational toys, toys based on popular licenses, and board games for fun-packed family nights. Customers can rest assured they’ll receive the best savings at Walmart since the retailer will always match the price of any local competitor’s printed ad for an identical product right at the cash register 1. Savings and Rollbacks on Walmart’s Top Toys include 2:

  • Zhu Zhu Pet or Kung Zhu Hamsters ($8; Was $9)
  • U-Build Monopoly ($15; $18)
  • Baby Alive Baby All Gone ($19; Was $24.88)
  • Paper Jamz Guitar ($19.87; Was $23.87)
  • Play-Doh Mega Fun Factory ($25; Was $29.96)
  • Loopz Game ($25; Was $29.98)
  • LEGO Games Creationary ($29; Was $34.97)
  • Toy Story 3 Talking Woody, Jessie or Blast Off Buzz Lightyear Dolls ($29 each; Was $34.97)
  • Holiday Barbie Doll ($35; Was $39.98)
  • Hide-and-Seek JoJo Interactive Bunny ($39.96; Was $44.88)
  • Nerf N-Strike Stampede ($44; $49.97)
  • FurReal Friends GoGo My Walkin’ Pup ($49; Was $54)
  • Matchbox Stinky the Garbage Truck ($49; Was $54.97)
  • Air Hogs Hawk Eye Radio Control Camera Helicopter ($49; Was $59.97)
  • Spy Net Video Watch ($49.97)
  • Barbie Video Girl Doll ($49.98)
  • VTech V.Reader Animated E-Book System ($54; $59.96)
  • Leapster Explorer Learning Experience ($59; Was $69.97)
  • BigFoot The Monster ($88; Was $97)

Walmart polled moms and kids throughout the year, spoke to industry insiders and followed toy trends to identify the Top Toys. In addition, more than 80% of the Toy Insider Hot Toys for the season are available at Walmart stores nationwide and on Walmart.com, making holiday shopping convenient and affordable for parents and grandparents. The Toy Insider is a leading annual consumer guide for parents of the hottest toys and gifts for the holidays.

Walmart’s 52-page toy catalog features a wide assortment of the hottest toys that moms will have on their shopping lists, and will be accessible online in English and Spanish at ( www.walmart.com/toycatalog) starting Friday, Nov 5, 2010.2 The retailer will also launch an online Toy Finder to provide parents and grandparents with toy recommendations tailored to their budget and each child’s age and interest. The Toy Finder will be available online next week at www.walmart.com/toyfinder.

1 Price match is only available in Walmart stores, not online

2 In-store pricing on all toys (including Top Toys) featured in Walmart’s 52-page Toy Catalog will start Friday, Nov. 5


Walmart b-roll supplementing this release is available for local television and web use. Interested media can access the clip one of the following ways:

Satellite Feed: Stations can access the footage via satellite feed from 12:00 pm ET and/or 5:00 pm ET at the following coordinates:

Galaxy 18 (Ku) Dig
Transponder 20 –ChA
Orbital Slot: 123 degrees WL
Bandwidth: 9 MHz
Uplink Freq: 14386.5 (V)
Downlink Freq: 12086.5 (H)
First Window: 12:00 – 12:15 pm ET (11:00 – 11:15 am CT)
Second Window: 5:00 – 5:15 pm ET (4:00 – 4:15 pm CT)


Run Time: 1:23 sec b-roll
CG: Walmart Top Toys (B-roll shot at Rogers, Ark. Store)
Description: B-roll of Walmart’s Top Toys for the Holiday Season; families shopping in the toy aisles

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,600 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

# # #