Home News Walmart Announces Early Savings on Toys to Kick Off Holiday Shopping Season

Walmart Announces Early Savings on Toys to Kick Off Holiday Shopping Season

Retailer launches unbeatable prices on licensed toys, traditional favorites and
this season’s must-have toys

Attention Journalists: Walmart logo available for download

BENTONVILLE, Ark., Oct. 12, 2010 – Today, Walmart (NYSE: WMT) announces big savings on toys to kick off the pre-holiday season, with $5, $10 and $15 on this year’s must-have toys, available now in all Walmart stores. This includes a wide assortment of the hottest toys including FurReal Gogo Pup, Nerf N-Strike Stampede, Iron Man, Thomas the Train, Barbie and more.

“We know moms and toys better than anyone, and we’re serious about making sure we help families spread more Christmas cheer by offering the hottest toys and brands at unmatched prices,” said Laura Phillips, senior vice president of toys and seasonal merchandising, Walmart. “We have conducted ongoing focus groups throughout the year to ensure that we stock our toy shelves with toys that’ll make kids scream with delight at low prices that’ll make parents smile.”

Research shows that this holiday season will be more difficult than most for budget-savvy customers. Families are looking to save money by cutting gifts for extended family and friends to create a memorable holiday for their immediate family. (Walmart Customer Insights, 2010)

At Walmart, saving money means getting more at the lowest prices every day so families can bring the holidays to their extended family as well as their immediate one. Throughout the season, Walmart will introduce new weekly Rollbacks that will be featured in a dedicated aisle in stores to help customers easily find the best savings on toys. The retailer will also match any advertised price for the same product. Online customers can enjoy free shipping on hundreds of toys by using Walmart’s Site to Store service.

Walmart Toy Highlights:
Following are a few examples of the breadth of toys in Walmart’s early savings assortment including some of the anticipated hottest toys that will be on every kid’s wish list this year:

• Zoobles Starter Pack: $5 (new item)
• Barbie Potty Training Pups: $10 (was $17.97)
• Tonka Light and Sound Truck: $10 (was $14.97)
• Monopoly: $10 (was $12)
• Chuck Fold-n-go Playset: $10 (was $16.96)
• Bakugan Brawler Pack: $15 (was $21.76)
• Hot Wheels Mega Air Jumper: $15 (was $19.97)
• Loopz: $25 (was $29.98)
• Nerf N-Strike Stampede: $44 (was $49.97)
• FurReal Gogo Walking Puppy: $49 (was $54)

In addition, nearly all of the Toy Insider Hot 20 Toys are available at Walmart stores nationwide and on Walmart.com, making holiday shopping convenient and affordable for parents and grandparents. The Hot 20 Toys are the most sought-after toys that kids will have on their wish list this holiday season. The list is compiled by The Toy Insider, a leading consumer guide for parents that runs an annual guide of the hottest toys and gifts for the holidays.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,600 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

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