Renovated store offers a glimpse into the next generation of shopping
Ft. Wayne, Ind., Sept. 8, 2010 – The Ft. Wayne Walmart, located at 5311 Coldwater Road, will celebrate a grand re-opening this week, giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of a three-month remodeling project will be unveiled at the Coldwater Road Walmart at 7:30 a.m., Friday, Sept. 10. Among the many improvements are a new layout, wider aisles, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers than ever before.
“We listened to our customers and have redesigned the store to make shopping at Walmart even easier,” said store manager Dave Dickerson.
New Layout Improves Customer Experience
The remodeled Coldwater Road store features a more open shopping environment with wider aisles that contain no product displays. Walmart also aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.
“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Dickerson.
Among the changes, Walmart has combined the Site-to-Store pick-up location and its digital photo lab to the rear of the store. Customers now have ready access to these services as well as associates who can provide assistance as needed.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
Expanded Departments Add Value and Savings
The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology.
A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
Grand Re-opening Activities Include Support for Local Organizations
The grand re-opening celebration is scheduled for Friday, Sept. 10, and will begin with a ribbon-cutting ceremony at 7:30 a.m. During the ceremony, store associates will present $3,500 in community grants from the Walmart Foundation to local organizations, including:
- Ft. Wayne Healthy Cities Committee for free health screenings
- Ft. Wayne Animal Care & Control for animal safety and education
- Farmers & Hunters for feeding the hungry in Allen County
- Northside High School for its summer football program
- Associated Churches for its Baby's Closet program
Walmart and the Walmart Foundation have committed $2 billion to U.S. hunger relief efforts through 2015. The Fighting Hunger Together campaign will also engage Walmart customers and associates in the fight against hunger. More information can be found at walmart.com/fightinghunger.
Wal-Mart Stores, Inc. (NYSE:WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.
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