Remodel brings more convenience and more savings on popular products
LONGVIEW, Texas, Aug. 20, 2010 – The Longview Walmart, located at 2440 Gilmer Road, will celebrate a grand re-opening this week, giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of a three-month remodeling project will be unveiled at the Longview Walmart, Friday, Aug. 27, during a grand re-opening ceremony at 7:30 a.m. Among the many improvements are a new layout, wider aisles, low-profile shelving, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers than ever before.
“We listened to our customers and have redesigned the store to make shopping at Walmart even easier,” said store manager Stephen “Gary” Metcalf.
New Layout Improves Customer Experience
The remodeled Gilmer Road store in Longview features a more open shopping environment with wider aisles that contain no product displays. Walmart also aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.
“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Metcalf.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
Expanded Departments Add Value and Savings
The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology including laptops, cameras, phones and GPS units before purchase.
Shoppers looking to grab a quick lunch or dinner will have more choices in the store’s conveniently located deli. The store also features an expanded frozen food department and a broader assortment of dry grocery items including baking goods.
A redesigned department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
Grand Re-opening Activities Include Support for Local Organizations
The grand re-opening celebration is scheduled for Friday, Aug. 27, at 7:30 a.m., and will begin with a ribbon-cutting ceremony by Longview Partnership and a group of charter associates who have been with the store since the original opening in 1981. The community is invited to join a store associate’s spouse, Elaine Quillman, as she performs the national anthem while the colors are presented. The celebration will include an invocation by James Jernigan. The store will serve cake and punch to the community during the grand re-opening celebration.
During the ceremony, store associates will present grants from the store and the Walmart Foundation to local service organizations, including March of Dimes, American Red Cross, Friends of Partner in Prevention, Regional East Texas Food Bank and Junior Achievement of East Texas.
“Walmart is an asset and an outstanding community member,” said Mayor Jay Dean. “We appreciate the support Walmart provides our community with their resources. The investment in the remodeling of our Longview store also shows Walmart’s belief in and commitment to our growth,” he continued.
Walmart and the Walmart Foundation have committed $2 billion to U.S. hunger relief efforts through 2015. The Fighting Hunger Together campaign will also engage Walmart customers and associates in the fight against hunger. More information can be found at walmart.com/fightinghunger.
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.