New design features wider aisles, expanded selections and new opportunities to save
RIFLE, Colo., July 26, 2010 – The Rifle Walmart, located at 1000 Airport Road, will celebrate a grand re-opening this week, giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of a three-month remodeling project will be unveiled at the Rifle Walmart at 8 a.m., Friday, July 30. Among the many improvements are a new layout, wider aisles, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers than ever before.
“We listened to our customers and have redesigned the store to make shopping at Walmart even easier,” said store manager Keith Steward.
New Layout Improves Customer Experience
The remodeled Rifle store features a more open shopping environment with wider aisles that contain no product displays. Walmart also aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.
Among the changes, Walmart has combined the Site-to-Store pick-up location and photo lab into a single area at the rear of the store. Customers now have ready access to these services as well as associates who can provide assistance as needed.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
Expanded Departments Add Value and Savings
The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology.
“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Steward. "Equally important is that we expanded the grocery department to give our customers a better selection of the items they use the most."
The grocery department now features more fresh foods and produce as well as a bakery department and deli. The store also offers a wide selection of frozen and dry goods.
"Walmart has been a great boon to the Rifle community," said Rifle Mayor Keith Lambert. "It has filled some important gaps in the area's retail offering and added a nice sales tax base."
Grand Re-Opening Activities Include Support for Local Organizations
The grand re-opening celebration is scheduled for Friday, July 30, and will begin with a ribbon-cutting ceremony at 8 a.m. During the ceremony, store associates will present a total of $3,800 in grants from the Walmart Foundation to local organizations, including:
- American Legion War Memorial
- Council of Arts and Humanities
- Newcastle Police Department
- Early Learning
- Parachute Kiwanis
- Habitat for Humanity
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.
# # #