Renovated store offers a glimpse into the next generation of shopping
FREDERICKSBURG, Va., July 14, 2010 – The Fredericksburg Walmart, located at 1800 Carl D. Silver Parkway will celebrate a grand re-opening this week, giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of a three-month remodeling project will be unveiled at the Fredericksburg Walmart at 7:30 a.m., Friday, July 16. Among the many improvements are a new layout, wider aisles, low-profile shelving, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers than ever before.
“We listened to our customers and have redesigned the store to make shopping at Walmart even easier,” said store manager Tina Rodriguez.
New Layout Improves Customer Experience
The remodeled Fredericksburg store features a more open shopping environment with wider aisles that contain no product displays. Walmart also aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.
“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Rodriguez.
Among the changes, Walmart has combined the Site-to-Store pick-up location and photo lab into a single area at the rear of the store. Customers now have ready access to these services as well as associates who can provide assistance as needed.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
Expanded Departments Add Value and Savings
The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology.
A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
Grand Re-opening Activities Include Support for Local Organizations
The grand re-opening celebration is scheduled for Friday, July 16, and will begin with a ribbon-cutting ceremony at 7:30 a.m. The store is continuing its support of the community by giving $5,500 in grants from the Walmart Foundation to local organizations. The grant recipients include Fredericksburg Area Regional Health Council, Habitat for Humanity of Greater Fredericksburg, Law Enforcement Memorial Bicyclists, Leukemia and Lymphoma Society, March of Dimes, National Child Safety Council, Rappahannock Council on Domestic Violence, Rappahannock Refuge, Salem Fields Community and Thurman Brisben Center.
Walmart and the Walmart Foundation have committed $2 billion to U.S. hunger relief efforts through 2015. The Fighting Hunger Together campaign will also engage Walmart customers and associates in the fight against hunger. More information can be found at walmart.com/fightinghunger.
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.
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- Tina Rodriguez, store manager, can provide details about the grand re-opening, offer quotes for interviews and arrange for photo opportunities or preview tours. She can be contacted at 540-786-2090.
- Walmart PR and Brand Reputation: 800-331-0085
- Walmart information online: www.walmartstores.com; merchandise sales: www.walmart.com
- Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.