CINCINNATI (July 9 2010) - Procter & Gamble (NYSE:PG) and Walmart (NYSE:WMT) will premiere their second made-for-TV family movie, "The Jensen Project," on Friday, July 16, 2010 at 8/7c on NBC. The movie follows the highly-successful “Secrets of the Mountain,” which aired in April and is the highest-rated Family Movie on broadcast TV of the last six months (watched by more than 7.5 million people). “The Jensen Project” will also feature a soundtrack produced by music mogul Randy Jackson that includes songs from artists such as Jordin Sparks, Brooke White and Alisan, Ilsey & Jordan.
“The Jensen Project” is based on a secret community of geniuses conducting underground research to help solve some of the world's most difficult problems. This thrilling science-fiction family movie tells the story of Claire and Matt Thompson, two former scientists who return to The Jensen Project after a 16-year absence. Together, with their tech-savvy son Brody, the family is thrust into a frantic pursuit to keep a potentially-dangerous technology from falling into the wrong hands. As the family races to stop the group's rogue faction, they rediscover the importance of honesty, courage and being there for one another.
The mother, Claire, is played by Kellie Martin, a veteran actress most fondly remembered for her Emmy-nominated role as Becca Thacher on the ABC series "Life Goes On." The character Kendrick is portrayed by Emmy, GRAMMY and NAACP Award-winner LeVar Burton, who starred in the acclaimed miniseries "Roots," four of the recent “Star Trek” series and the public television program "Reading Rainbow.”
Patricia Richardson, known for her role as Jill Taylor on the popular sitcom "Home Improvement," plays Ingrid. Brady Smith, who has appeared in television programs including "ER" and "The Mentalist" plays Matt Thompson. The roles of Brody Thompson and his sidekick Samantha are filled by two young television talents, Justin Kelly and Alyssa Diaz, respectively.
“We were touched by the hundreds of thank you letters and the outpouring of support we received for ‘Secrets of the Mountain,’ said Marc Pritchard, global marketing and brand building officer at Procter & Gamble. “We’re pleased to be able to present American families with ‘The Jensen Project,’ another program they can all watch and enjoy. Our ongoing partnership with Walmart furthers our commitment to serve consumers and provide entertainment that brings families together.
"The overwhelming success of ‘Secrets of The Mountain’ validates our claim that families are looking for entertainment that they can enjoy together,” said Stephen Quinn, chief marketing officer at Walmart. "We continue to work directly with parents to query them on the content they are seeking to share with their families. ‘The Jensen Project’ is intended to appeal to family members of all ages and we look forward to working in concert with P&G to offer even more high-quality family programming.”
“’The Jensen Project’ DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Saturday, July 17. For more information visit www.thejensenproject.com. The “Secrets of The Mountain’ DVD and CD soundtrack is also available now exclusively at Walmart and Walmart.com.
A third movie, “A Walk in My Shoes,” is already in post-production and will air later this year. P&G and Walmart will also begin production on their fourth movie this fall. The two companies decided to work together to create programming after hearing from families and advertisers who wanted more quality entertainment options.
Post-research from “Secrets of the Mountain” revealed that among moms aged 18-34, 93 percent liked the movie, and 88 percent stated it was good/excellent quality. Eighty-five percent thought it was right for families and 79 percent want it to be a series, reinforcing that there is a strong desire for more family oriented entertainment.
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam's Club
locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmart.com.
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
For over five decades, P&G Productions has produced nearly 50 movies of the week, 35 years of “People’s Choice Awards,” 20 soap operas and a number of beauty pageants and variety shows.