Renovated store offers a glimpse into the next generation of shopping
BEAUMONT, Miss., May 31, 2010 – The Beaumont Walmart, located at 4145 N. Dowlen Road, will celebrate a grand re-opening this week, giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of a three-month remodeling project will be unveiled during a ribbon-cutting ceremony at 9 a.m., Friday, June 4. Among the many improvements are a new layout, wider aisles, low-profile shelving, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers.
“We listened to our customers and have redesigned the store to make shopping at Walmart even easier,” said store manager Stephen Gieseke.
Jim Rich, president of the Greater Beaumont Chamber of Commerce, said, “I am very excited the Walmart store on Dowlen Road has completed its upgrades and is able to better serve Beaumont and the surrounding area. This store has a great legacy with a generation of loyal customers. It is now poised to attract customers for years to come. We are grateful for the investment and outstanding support.”
New Layout Improves Customer Experience
The remodeled Beaumont store features a more open shopping environment with wider aisles that contain no product displays. Walmart also aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.
“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Gieseke.
Among the changes, Walmart has combined the Site-to-Store pick-up location and photo lab into a single area at the rear of the store. The pharmacy is now located closer to the general merchandise entrance.
Customers now have ready access to these services as well as associates who can provide assistance as needed.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
Expanded Departments Add Value and Savings
The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology.
A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
Wal-Mart Stores, Inc. (NYSE:WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.
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- Stephen Gieseke, store manager, can provide details about the grand re-opening, offer quotes for interviews and arrange for photo opportunities or preview tours. He can be contacted at
- Walmart PR and Brand Reputation, 800-331-0085
- Walmart information online: www.walmartstores.com; merchandise sales: www.walmart.com
- Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.