Renovated store offers a glimpse into the next generation of shopping
ENTERPRISE, Ala., May 21, 2010 – The Walmart at 600 Boll Weevil Circle in Enterprise will celebrate a grand re-opening next week, giving local shoppers a glimpse of the company’s next generation of store design and customer experience. The results of a three-month remodeling project will be unveiled at the Enterprise Walmart Friday, May 28, during a grand re-opening ceremony at 7:30 a.m. Among the many improvements are a new layout, wider aisles, low-profile shelving, bright interior paint scheme, enhanced lighting and easy-to-read signage to make the shopping experience more convenient for customers than ever before.
“We listened to our customers and have redesigned the store to make shopping at Walmart even easier,” said store manager Ray Coots.
“Walmart not only makes a lot of what we do in Enterprise possible through sponsorships and donated goods, but it provides many of the much needed jobs in our community,” said Enterprise Mayor Kenneth W. Boswell. “The City of Enterprise is thrilled to have the newly remodeled Walmart celebrate its grand re-opening, and I am eager to see the finished interior.”
New Layout Improves Customer Experience
The remodeled Enterprise store features a more open shopping environment with wider aisles that contain no product displays. Walmart also aligned the departments that customers shop most frequently, making it quicker to purchase everyday items.
“The new layout is easier to navigate, which will save our customers time as they shop for necessities,” said Coots.
A bright interior paint scheme and enhanced lighting create a more inviting shopping experience and help define the store’s merchandise areas. Low-profile shelving creates an improved sightline and directional signage helps customers find the products they need.
Expanded Departments Add Value and Savings
The remodel also brings Walmart customers an expanded electronics department featuring a wide selection of the latest consumer electronics and home entertainment. The new design includes a more hands-on experience for customers with interactive displays for hi-definition Blu-ray, video gaming and portable electronics. The interactive experience enables shoppers to test new technology including laptops, cameras, phones and GPS units before purchase.
The store now features a Walmart MoneyCenter, a dedicated space inside the store that offers customers an inviting, safe and convenient place to handle their basic financial needs seven days a week. Available services include check cashing, bill payment and money transfers.
The store also features an expanded produce and bakery department, including the availability of ice cream cakes, as well as a broader assortment of dairy products and beer.
A new department called Celebration Station has been added and will feature party supplies, greeting cards, balloons and helium tanks, cake supplies and gift wrap.
Grand Re-opening Activities Include Support for Local Organizations
The grand re-opening celebration is scheduled for Friday, May 28, and will begin with a ribbon-cutting ceremony at 7:30 a.m. During the ceremony, store associates will present $6,000 in grants from the Walmart Foundation to local service organizations, including Enterprise State Junior College – Theater Program, Geneva Elementary School, International Association of Lions Club, Southeastern Diabetes Education Services, Wiregrass Area United Way Food Bank and YMCA of Enterprise.
Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.
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- Ray Coots, store manager, can provide details about the re-grand opening, offer quotes for interviews and arrange for photo opportunities or preview tours. He can be contacted at 334-347-5353.
- Walmart PR and Brand Reputation, 800-331-0085
- Walmart information online: www.walmartstores.com; merchandise sales: www.walmart.com
- Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.