‘Deep Rollbacks’ Mean Top Pantry Essentials Offered at Additional 30 Percent off the Retailer’s Everyday Low Prices
BENTONVILLE, Ark. (May 18, 2010) – Wal-Mart Stores, Inc. (NYSE: WMT) announced today that American families could see more than $700 million in savings this summer across all grocery categories through the retailer’s continued, aggressive Rollbacks program. Price reductions include ‘deep Rollbacks’ on a basket of 22 favorite foods and everyday essentials families routinely purchase, offered for an average savings of 30 percent off the retailer’s everyday low price.
”Our aggressive Rollbacks program is part of our commitment to save people money by creating hundreds of millions of dollars in savings for American families on the things that matter most such as grocery items,” said Jack Sinclair, executive vice president of grocery, Walmart U.S. “We’ve also focused our ‘deep Rollbacks’ on favorite, pantry essentials, which have resulted in the most significant Rollbacks in the company’s history.”
Walmart recently surveyed moms across America and found that there is overriding concern about their financial outlook. Three out of every four surveyed continue to look for ways to stretch their dollars. For 78 percent of moms, saving money on basic items and everyday purchases is critical.*
Walmart’s ‘deep Rollbacks’ on pantry essentials feature major nationally recognized brands that many shoppers add to their carts each week and provide a total basket savings of more than $28.** The savings will help customers stretch their budget this summer with offers on popular grocery and pantry items including family favorites from cereal to laundry detergent to ice cream.
The same survey also noted that moms today have become savvy, budget-conscious shoppers and plan to stay that way. In fact, 71 percent are putting greater emphasis on personal responsibility when it comes to their shopping habits.
“We know this summer is still going to be tough for American families and our ‘deep Rollbacks’ on everything from ice cream to cereal are designed to help them enjoy the summer for less,” added Sinclair.
* Data collected from a national study based upon 1,950 online interviews conducted with U.S. mothers (women with one or more children under age 18 in the household) between April 26th and May 3rd, 2010. The fieldwork was conducted on behalf of Walmart by Greenfield Online, a leading online market research firm. The results of the survey have a +/- 2.25% to 3.25% Margin of Error at 95% confidence for all respondents, with a +/- 3.5% to 4.25% Margin of Error at 95% confidence for demographic, geographic, attitudinal and behavioral subgroups.
**$28 savings achieved when purchasing all 22 featured Rollback items in the basket due to deep Rollbacks off Walmart’s everyday low price. Prices and availability may vary in AK, HI, OK, WI, LA, CA and at Walmart.com.
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $467 million in cash and in-kind contributions to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com.
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