BENTONVILLE, Ark. (Nov. 25, 2009) – Miley Cyrus fans seeking a backstage pass to get a first look at their favorite superstar’s concert experience need look no further than Walmart (NYSE:WMT). In all stores nationwide the retailer will offer a front row seat to an exclusive viewing of select footage from Miley’s Wonder World Tour on Saturday, Nov. 28, at 2:00pm with an encore presentation scheduled at 5:00pm. Shoppers will be offered great prices on the Miley Cyrus & Max Azria for Walmart dress assortment, along with unbeatable* savings on Miley’s latest music. And in select stores with grocery, fans can also enjoy free samples of Marketside Ultimate Cheese pizza.
Airing on screens in the electronics and/or apparel sections of each store, viewers will be treated to:
- Behind-the-scenes tour footage
- Wardrobe tips from Miley Cyrus’ stylist Simone
“Fans will have the opportunity to watch exclusive new footage of their favorite star in action on stage and behind-the-scenes while hanging out with their closest friends,” said Dottie Mattison, senior vice president, apparel for Walmart. “In addition to the music and fun, our viewing parties will be one of the best times to shop for the Miley Cyrus fans on your gift lists this year.”
Create an all-Miley gift pack with
- New dresses from Miley Cyrus & Max Azria, $15
- Other great items from the Miley Cyrus & Max Azria line, including knit tops, woven shirts, jackets, pants, and accessories, all priced at $20 or below
- Miley Cyrus The Time of Our Lives CD, $5
The program also encourages community involvement, providing a glimpse of recent activities with Boys & Girls Club of America and Miley Cyrus’ Get Ur Good On campaign: a partnership with Youth Service America.
“I’m excited about sharing a snapshot of my life, taking people behind-the-scenes at the Wonder World concert, and telling everyone more about Get Ur Good On,” said Miley Cyrus.
*Our stores will match the price of any local competitor's printed ad for an identical product. Not applicable to Walmart.com. Restrictions apply. See store for details.
Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Walmart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States.
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